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Winter wonder: 2010 Subaru Outback
Alex Taylor III 2010-01-07 07:40By Alex Taylor IIIThe surprise snowstorm that buried the Northeast over the 2010 New Year’s weekend was yet another reminder of the importance of all-...
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Subaru isn't running under the radar any more
Alex Taylor III 2010-11-12 11:33For October, Subaru saw its sales jump 25% in a month where auto sales as a whole rose only 13%. In the year to date, its sales are up 23% vs. the ind...
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No wonder the major record labels are in trouble
財(cái)富中文網(wǎng) 2009-09-02 05:49A look at music promotions exposes inefficiencies in the businessBy Cliff HuntDoes anyone really understand how the record industry promotes new music...
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冬日奇跡:2010斯巴魯傲虎
Alex Taylor III 2010-01-07 07:43作者:Alex Taylor III2010年新年的這個(gè)周末,突如其來(lái)的暴風(fēng)雪襲擊了美國(guó)的東北部地區(qū),再次提醒那些偶爾要面對(duì)這種惡劣天氣的人們?nèi)嗱?qū)動(dòng)的好處:實(shí)際上是兩方面的,一是濕滑情況下更好的牽引力,二是可在心理上減輕被陷住的擔(dān)憂(yōu)。因?yàn)槿嗱?qū)動(dòng)會(huì)增加車(chē)的重量及成本,所以只有寥寥幾家制造商在開(kāi)發(fā)這...
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Auto sales: Still a contact sport
Alex Taylor III 2010-03-09 09:45The tabulation of U.S. auto sales for the month of February contains some big surprises. Consider:Ford outsold General Motors for the first time in 12...
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The Big SUV's death rattle
Alex Taylor III 2010-08-27 01:08Looking for bright spots in auto sales so far in 2010 is like hunting for diamonds in a parking lot at Wal-Mart. You are hard pressed to find anything...
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弄巧成拙10大車(chē)型
ALEX TAYLOR III 2011-08-23 12:55最近我寫(xiě)了一篇關(guān)于日產(chǎn)(Nissan)美人奴跨界敞篷車(chē)(Murano CrossCabriolet)的文章,頗有些感慨。要?jiǎng)?chuàng)造一種全新的汽車(chē)設(shè)計(jì)理念真不是件容易的事啊!而市場(chǎng)對(duì)待原創(chuàng)設(shè)計(jì)的態(tài)度又是多么苛刻!比如你說(shuō)日產(chǎn)公司雄心勃勃也好,有勇無(wú)謀也好,但它還是毅然推出了這款敞篷跨界車(chē),結(jié)果惡評(píng)如潮。無(wú)...
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弄巧成拙10大車(chē)型
ALEX TAYLOR III 2011-08-23 12:55最近我寫(xiě)了一篇關(guān)于日產(chǎn)(Nissan)美人奴跨界敞篷車(chē)(Murano CrossCabriolet)的文章,頗有些感慨。要?jiǎng)?chuàng)造一種全新的汽車(chē)設(shè)計(jì)理念真不是件容易的事??!而市場(chǎng)對(duì)待原創(chuàng)設(shè)計(jì)的態(tài)度又是多么苛刻!比如你說(shuō)日產(chǎn)公司雄心勃勃也好,有勇無(wú)謀也好,但它還是毅然推出了這款敞篷跨界車(chē),結(jié)果惡評(píng)如潮。無(wú)...
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大型SUV的臨終哀鳴
Alex Taylor III 2010-08-27 01:122010年截至目前為止,想要從汽車(chē)銷(xiāo)售中找到亮點(diǎn),就像要在沃爾瑪(Wal-Mart)超市的停車(chē)場(chǎng)上找到鉆石一樣。肩上的壓力讓你非得找點(diǎn)亮點(diǎn)出來(lái),而當(dāng)你確實(shí)發(fā)現(xiàn)什么的時(shí)候,你一定得睜大眼睛,仔細(xì)端詳,看看找到的東西到底價(jià)值幾何。有些分析人士找到了一顆鋯石(鉆石的廉價(jià)替代品——譯注),他們卻把它當(dāng)成一顆...
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斯巴魯引人關(guān)注
Alex Taylor III 2010-11-12 11:3610月,斯巴魯?shù)膯卧缕?chē)銷(xiāo)量猛增了25%,而汽車(chē)市場(chǎng)的整體銷(xiāo)售增長(zhǎng)率只有區(qū)區(qū)13%。從年初至今,斯巴魯汽車(chē)銷(xiāo)售增長(zhǎng)了23%,而整個(gè)汽車(chē)行業(yè)的增長(zhǎng)率僅為11%。雖然還有2個(gè)月才到年底,但斯巴魯已經(jīng)打破了其年度銷(xiāo)售的最高記錄。斯巴魯?shù)陌l(fā)展依靠的并非強(qiáng)勢(shì)銷(xiāo)售,而是堅(jiān)實(shí)的產(chǎn)品基礎(chǔ)。據(jù)市場(chǎng)研究機(jī)構(gòu)Edmund...