蘋果在中國(guó)情況如何？這張圖抵得上千言萬語(yǔ)
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????去年的爆發(fā)式增長(zhǎng)過后，蘋果公司在中國(guó)的發(fā)展腳步也許慢了下來，但大家應(yīng)該想一想這里的競(jìng)爭(zhēng)狀況。 ????特別是，應(yīng)該關(guān)注一下上面這幅圖，它由摩根士丹利分析師凱蒂·休伯蒂于上周末發(fā)布。這幅圖以網(wǎng)絡(luò)搜索結(jié)果和社交媒體數(shù)據(jù)為依據(jù)，展示了中國(guó)人最想買哪款手機(jī)。 ????強(qiáng)大的三星出了什么事？小米有哪些問題？聯(lián)想又在哪里？ ????對(duì)中國(guó)這個(gè)世界上最大的手機(jī)市場(chǎng)來說，蘋果的大尺寸iPhone姍姍來遲。該公司花了好幾年時(shí)間，終于和擁有全球最大手機(jī)通信網(wǎng)絡(luò)的中國(guó)移動(dòng)就iPhone經(jīng)銷事宜達(dá)成協(xié)議。 ????如今，蘋果已經(jīng)萬事俱備。（財(cái)富中文網(wǎng)） ????譯者：Charlie ????校對(duì)：詹妮 |
????Apple’s growth in China may have slowed after last year’s sprint, but consider the competition. ????Consider, specifically, the chart above, posted over the weekend by Morgan Stanley analyst Katy Huberty. It shows, based on Internet searches and social media data, which phones the Chinese seem to want to buy. ????What’s happened to mighty Samsung? What’s Xiaomi’s problem? Where’s Lenovo? ????Apple was slow to bring a jumbo iPhone to the world’s largest market for mobile phones. And it took the company years to finally cut a deal with China Mobile to distribute Apple’s smartphone on the world’s largest mobile network. ????Now the pieces are in place. |
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