買iPhone 5C、不買5S的都是什么人
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????蘋果公司（Apple）在九月份發(fā)布了兩款新的iPhone機(jī)型。當(dāng)時(shí)，售價(jià)較高（高出100美元）的iPhone 5S銷量占據(jù)絕對(duì)優(yōu)勢(shì)，許多華爾街人士因此認(rèn)為，售價(jià)較低的iPhone 5C機(jī)型的定價(jià)很有問題。 ????目前，iPhone 5S的銷量繼續(xù)領(lǐng)先iPhone 5C。市場(chǎng)研究機(jī)構(gòu)Kantar Worldpanel于本周一發(fā)布報(bào)告稱，在英國(guó)，iPhone 5S與iPhone 5C的銷量為3:1。但是，iPhone 5C也并不是無人問津。 ????那么，到底是哪些人在購(gòu)買iPhone 5C？ ????周一發(fā)布的新聞稿中，Kantar公司的多米尼克?桑尼博為我們提供了一些線索。 ????桑尼博寫道：“售價(jià)較低的5C吸引的用戶群比蘋果一貫的用戶群更廣。在美國(guó)，這款中端機(jī)型的需求主要來自較低收入家庭。iPhone 5C的買家中，約42％收入低于49000美元，而iPhone 5S的買家中，這一比例只有21％。此外，iPhone 5C的客戶通常年齡也稍大一點(diǎn)，平均年齡為38歲，而5S用戶的平均年齡是34歲。由于5C目標(biāo)用戶群更廣，因此許多其它手機(jī)品牌的老用戶紛紛轉(zhuǎn)投蘋果懷抱，這對(duì)蘋果而言無疑是好事。iPhone 5C的用戶中，幾乎有一半是其它品牌，特別是三星（Samsung）和LG的老用戶。而5S的用戶中，有80％之前就是iPhone用戶?！?/p> ????下面是Kantar公司關(guān)于中國(guó)、美國(guó)、英國(guó)、德國(guó)、日本等10個(gè)智能手機(jī)市場(chǎng)三個(gè)月（截至10月31日）的銷量報(bào)告。Kantar稱，9月20日發(fā)布的新款iPhone令蘋果銷量大增，但仍然不足以撼動(dòng)同期Android手機(jī)70.9％的市場(chǎng)份額。 ????一個(gè)明顯的例外是日本。由于與NTT DoCoMo公司簽訂了新的分銷協(xié)議，蘋果在日本市場(chǎng)的份額在10月份達(dá)到了76.1％。(財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航?? |
????When Apple (AAPL) released a pair of new iPhones in September, demand was so lopsided in favor of the more expensive (by $100) model that many on Wall Street assumed that the pricing on the cheaper iPhone was some kind of blunder. ????The iPhone 5S continues to outsell its more moderately price sibling -- by three to one in the U.K., according to a Kantar World Panel report released Monday -- but somebody is buying the iPhone 5C. ????Who are these mysterious customers? ????In Monday's news release, Kantar's Dominic Sunnebo offers some clues. ????"The cheaper 5C," he writes, "appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model." ????Below, Kantar's report on 10 selected smartphone markets for the three months that ended Oct. 31. The Sept. 20 release of the new iPhones gave Apple a "significant bounce," according to Kantar, but not enough to make a dent in Android's 70.9% share of sales in August, September and October. ????The conspicuous exception was Japan, where Apple's share of sales hit 76.1% in October thanks to the company's new distribution deal with NTT DoCoMo. |
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