更換首席執(zhí)行官，推動股價上升

????這是最激進、最不可能的選擇。微軟要想擺脫技術落伍的形象，方法之一是在高層做出改變。不難設想這樣的場景：鮑爾默卸任首席執(zhí)行官，微軟從外部聘請或內(nèi)部提拔將移動業(yè)務放在首位的新人作為領袖。重新啟動Windows未來管理，在短期內(nèi)可能幫助提升微軟的股價，而長期來看，可能有益于整個公司的品牌形象。

????譯者：項航

Change CEOs and get the stock moving

????The most radical and unlikely option. One way to help Microsoft's perception as a technology dinosaur is to make a change-up top. It's not difficult to imagine a scenario in which Ballmer steps out of the role and the company hires or promotes a new visionary with mobile in the forefront as its leader. Rebooting Windows future management may help Microsoft's stock price in the short-term and could help its brand for the long haul.