捷藍航空公司

????捷藍航空公司（JetBlue）利用其帳戶與大約170萬粉絲進行溝通，討論他們關(guān)心的問題，并用英語和西班牙語向乘客提供信息反饋。有時，它的新聞并不總是受人歡迎——例如捷藍航空的飛機在今年年底之前不會提供無線局域網(wǎng)——但它在這個客戶滿意度方面表現(xiàn)較差的行業(yè)依然不失為一種反饋。雖然捷藍航空公司的團隊在品牌營銷用語中保持一致，但是其社交媒體團隊在使用社交世界通俗（或許有些膚淺）的詞匯方面卻游刃有余。

JetBlue

????The airline uses its account to communicate with almost 1.7 million followers, discussing concerns and providing feedback to flyers' tweets in English and Spanish. That news is not always welcome--such as no WiFi onboard JetBlue planes until later this year--but provides a layer of feedback in what can be a headache industry for consumer satisfaction. While JetBlue's team stays uniformly on point in its branding, the airline's social media team operates comfortably in the colloquial (if shallow) vocabulary of the social space.