耐克

????耐克（Nike）的推特賬戶家族包括：擁有36.8萬粉絲的主賬戶@Nike、@NikeNYC等商店的個(gè)性化帳戶以及@nikebasketball等專項(xiàng)運(yùn)動(dòng)賬戶。這些帳戶旨在與粉絲進(jìn)行直接互動(dòng)，進(jìn)行宣傳，例如 運(yùn)動(dòng)衫追逐賽（jersey chase）。即使是耐克的主賬戶，也到處可見流行詞匯；但是當(dāng)新鞋在上架銷售時(shí)，耐克全面開花的數(shù)十個(gè)帳戶足可以幫助滿足粉絲們的狂熱追捧。

Nike

????Nike's family of Twitter accounts includes its main handle @Nike, featuring 368,000 followers, as well as specialized accounts for stores, such as @NikeNYC, and specific sports, such as @nikebasketball. The accounts aim to engage fans with direct interaction and promotions such as a jersey chase. Buzzwords abound on even the main account, but the reach of Nike's dozens of accounts helps feed the craze when a new shoe line rolls out to stores.