迪士尼

????迪士尼公司（Disney）可以使用多種素材，激發(fā)3.25億Facebook粉絲的懷舊情結(jié)和忠誠(chéng)度（這一數(shù)據(jù)包括各個(gè)業(yè)態(tài)頁(yè)面的粉絲）。公司從最受粉絲喜愛的電影中截取照片，發(fā)布之后往往能獲得數(shù)萬(wàn)粉絲給出“喜歡”的反饋，盡管這無(wú)法改變電影《異星戰(zhàn)場(chǎng)》（John Carter）讓公司遭受巨額虧損的現(xiàn)實(shí)。迪士尼粉絲可以下載各種桌面墻紙，還能查看時(shí)下最熱鬧的是哪些電影的粉絲頁(yè)面。

Disney

????There's a lot of material with which Disney can invoke the nostalgia and loyalty of its 325 million Facebook fans. (That figure combines its various properties' pages.) Photo posts of moments from the company's most beloved films regularly draw tens of thousands of "Likes," even if those couldn't save "John Carter" from costing the company a major write-down. Disney fans can download various desktop wallpapers and see which movies' fan pages are generating the most buzz.