麥當(dāng)勞

????快餐連鎖企業(yè)麥當(dāng)勞（McDonald's）賬戶中大約有44萬的粉絲，他們可以密切關(guān)注各種促銷活動，例如地理定位網(wǎng)站Foursquar網(wǎng)站簽到比賽以及#HappyMealChefs競賽。它的賬戶對特色菜品的推薦占有大幅比重，但與此同時對消費者的留言也會做出反饋。此外，其帳戶還通過提供免費樣品，讓粉絲保持溝通，并報道參加麥當(dāng)勞贊助的活動，例如全美麥當(dāng)勞高中全明星賽（the All American Games）。

????譯者：喬樹靜/汪皓

McDonald's

????The fast food chain's 440,000 or so followers can keep tabs on various promotional deals and events such as a Foursquare check-in and a #HappyMealChefs contest. The account is a bit heavy on the promotion if featured menu offerings, but does respond to concerned customers' tweets. The account also keeps followers communicating through free giveaways and provides coverage of McDonald's sponsored events such as the All American Games.