????但是，谷歌未來的成功不能只依靠這個(gè)新確立的工作重心。它還需要谷歌重新起用一些埃里克?施密特?fù)?dān)任首席執(zhí)行官時(shí)的創(chuàng)新豪言。施密特在去年的一次訪談中回顧了佩奇和謝爾蓋?布林曾經(jīng)“花了大量時(shí)間強(qiáng)調(diào)創(chuàng)意的重要性——如果一個(gè)想法只是效仿別人就會(huì)受到嘲笑?！比绻L(zhǎng)期拋棄這一創(chuàng)新精神，谷歌注定傷不起。

????或許佩奇對(duì)此也心知肚明。畢竟，一度是谷歌盟友，現(xiàn)在變成對(duì)手的蘋果公司就是一個(gè)類似的先例。斯蒂夫?喬布斯被重新任命為公司首席執(zhí)行官后，他首先簡(jiǎn)化了公司的運(yùn)營(yíng)流程，然后才集中精力開發(fā)新產(chǎn)品。但不論佩奇采取什么戰(zhàn)略，如果谷歌這個(gè)品牌不再等同于能夠給用戶帶來驚喜的奇思妙想，這個(gè)戰(zhàn)略就對(duì)谷歌無益。

????譯者：清遠(yuǎn)

????But Google future success will rely on more than its new-found focus. It will also require the company reclaiming some of the innovative swagger it had when Eric Schmidt was CEO. In an interview last year, Schmidt recalled how Page and Sergey Brin "spent a lot of time on stressing this, on having original ideas -- if you had an idea that was copycat you were derided." Google can't afford to abandon that spirit for too long.

????It may be that Page knows this. After all, there is a historical analogy in Google's onetime ally and now rival Apple. When Steve Jobs was reappointed as CEO there, he simplified the company's operations before focusing on new products. Whatever Page's strategy, it won't help Google if its brand ceases to be synonymous with new ideas that can surprise users.