年度7大應(yīng)用軟件開(kāi)發(fā)商大閱兵
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Dropbox：隨時(shí)隨地的云端儲(chǔ)物柜 ????2007年，杜魯?休斯頓與人聯(lián)合創(chuàng)建了Dropbox公司。Dropbox能讓用戶(hù)將數(shù)碼文件儲(chǔ)存在一個(gè)電子儲(chǔ)物柜中，用戶(hù)可在幾乎所有聯(lián)網(wǎng)的設(shè)備上存取、分享這些文件。它的優(yōu)勢(shì)在于其簡(jiǎn)潔。通過(guò)這一軟件或網(wǎng)站，用戶(hù)可像處理任何普通的電腦文檔一樣使用自己上傳的文件，用圖庫(kù)相冊(cè)軟件Gallery格式瀏覽圖片并與非本軟件用戶(hù)實(shí)現(xiàn)共享。 ????自去年1月開(kāi)始至今，這項(xiàng)服務(wù)的用戶(hù)已從400萬(wàn)人猛增至2,500萬(wàn)人。現(xiàn)在，雖然Dropbox沒(méi)有花一分錢(qián)做廣告，但每天上傳儲(chǔ)存的文件達(dá)到2億份。正如今年早些時(shí)候休斯頓向《財(cái)富》雜志透露的，這一成就完全要?dú)w功于口碑效應(yīng)?，F(xiàn)在，30%的新注冊(cè)用戶(hù)是通過(guò)用戶(hù)推薦項(xiàng)目而來(lái)的，用戶(hù)每成功推薦一人就能獲得額外的250MB免費(fèi)空間。新增用戶(hù)中另外20%要?dú)w功于該服務(wù)便捷的文件共享功能，文件四處傳播的同時(shí)，其他用戶(hù)也會(huì)受到吸引，從而轉(zhuǎn)投這一服務(wù)。而盡管Dropbox的主要精力放在普通用戶(hù)上，但現(xiàn)在成千上萬(wàn)的企業(yè)也開(kāi)始成為其用戶(hù)，包括美聯(lián)航（United Airlines），紅牛公司（Red Bull）和Tishman建筑公司（Tishman Construction）。這家建筑公司是紐約世貿(mào)中心一號(hào)（One World Trade Center）的承建商。 ????下一步會(huì)怎樣？據(jù)傳，該公司將以超過(guò)50億美元的估值，展開(kāi)規(guī)模在2億美元到3億美元之間的新一輪融資。 |
Cloud: Dropbox ????Co-founded by Drew Houston in 2007, Dropbox lets users store digital files in an electronic locker the owner can access or share on nearly any Internet-connected device. Its strength lies in its simplicity. Users can interact with their uploaded files via the Dropbox app or website as if they were in any regular computer folder, view photos in Gallery format and share them with non-users. ????Since last January, the service has exploded from 4 million to 25 million users. Now, some 200 million files are saved on the service daily -- despite the fact that Dropbox has spent zero on advertising. As Houston told Fortune earlier this year, it's all thanks to word of mouth. Some 30% of new sign-ups now come via its user referral program, where users get an additional 250 MB free for each successful referral. Another 20% are due to its easy file-sharing features -- that proselytize the service when files are passed around. And despite Dropbox's focus on consumers, it counts hundreds of thousands of businesses among its customers now, including United Airlines, Red Bull and Tishman Construction, the construction manager for One World Trade Center in New York City. ????Up next? Another rumored round of funding between $200 million and $300 million at a $5 billion-plus valuation. |
