
? 不少Z世代和年輕的千禧一代剛剛繼承財富就迫不及待地捐掉,背后還有專業(yè)人士指導(dǎo)。財富導(dǎo)師幫助年輕的富豪們將財產(chǎn)投向慈善事業(yè),從而緩解負(fù)罪感。一位遺產(chǎn)顧問告訴《財富》雜志:“很多人一直說‘快把錢處理掉’”。
對很多數(shù)人來說,獲得一大筆巨額財富或許是夢想成真,但對另一些人來說卻意味著沉甸甸的責(zé)任和負(fù)罪感。年輕的繼承者們選擇的應(yīng)對方式是,集體捐出財富。
“在一些人看來,捐出三分之一財富簡直荒謬可怕,”專為繼承人提供咨詢的財富導(dǎo)師艾瑞斯·布里連特告訴《財富》雜志,“另一些人則認(rèn)為不捐才是罪過。因為巨額財富會引發(fā)很多關(guān)于特權(quán)的負(fù)罪感,而且會認(rèn)識到擁有更多錢并不意味著生活更幸福。”
近來“財富大轉(zhuǎn)移”引發(fā)廣泛關(guān)注,預(yù)計到2045年,從老一輩和嬰兒潮一代流向X世代、千禧一代和Z世代手中的財富達(dá)84萬億美元。
推動巨額財富投向公益的推手之一是“資源世代”(Resource Generation)組織,在美國設(shè)有18個分會,成員都是18歲至35歲之間掌握財富的年輕人。高凈值會員們參與小組會議,還有一年一度“讓金錢發(fā)揮作用”大會,最終目標(biāo)是將財富、土地和權(quán)力用于促進(jìn)種族和經(jīng)濟(jì)公平的事業(yè)。
財富導(dǎo)師們扮演著雙重角色,既是財務(wù)顧問,也是心理咨詢師,引導(dǎo)客戶梳理情緒,制定有意義的資產(chǎn)分配方案。面對極端的財富不平等現(xiàn)象,“打倒富豪”的口號以及億萬富翁的囤積行為,Z世代和千禧一代繼承者們希望導(dǎo)師能幫忙減輕心理負(fù)擔(dān)。
財富導(dǎo)師幫富人重新分配大筆財富
布里連特是眾多幫助將1%財富投向有意義事業(yè)的財富導(dǎo)師之一。聽起來她的工作有點像財務(wù)顧問,但實際上遠(yuǎn)不止管理銀行賬戶那么簡單。
“邏輯和情感上都要提供更多支持,”她說,“從實際操作來看,捐300萬美元和捐出1萬美元完全不同。高額捐贈風(fēng)險更高,做決定要更多努力,到某些時點還會需要更深入的支持?!?/p>
在“資源世代”工作五年后,布里連特在Co-Active培訓(xùn)學(xué)院獲得了導(dǎo)師認(rèn)證,并已獨立執(zhí)業(yè)近七年。她主要跟百萬富翁夫婦和個人合作,幫助他們理解新獲得的財富及其來源。
佛蒙特州的財富導(dǎo)師喬?盧姆也每月組織兩小時會議,幫助富裕客戶尋找有意義的方式處理財富,主要為了解決財富帶來的負(fù)罪感。盧姆祖父是市值1460億美元的制藥巨頭輝瑞(Pfizer)公司早期員工,所以自己也是年輕的繼承人,實踐中經(jīng)常用內(nèi)心矛盾的經(jīng)驗幫助客戶。
他們告訴《財富》雜志:“富人往往被視為惡人,但同時財富又被美化或被理想化,所以內(nèi)心容易糾結(jié)?!?/p>
誰在主導(dǎo)財富重新分配
財富導(dǎo)師告訴《財富》雜志,希望重新分配財富的高凈值人士形形色色,也有一些共同點,即客戶偏向進(jìn)步派、年輕、女性和性少數(shù)群體。盧姆表示,邊緣群體可能因為自身經(jīng)歷而更愿意考慮他人的福利。
“這是一項非常敏感脆弱的工作,需要真正開放的心才能逆流而上。客戶做的選擇往往都很艱難,”他說,“簡單的選擇是囤積,保留財富,什么也不做?!?/p>
盧姆還發(fā)現(xiàn),與老一輩人相比,Z世代繼承財富時更加焦慮,因為年輕人在社交媒體上能接觸到極端的貧富差距。他們不想當(dāng)貪婪的億萬富翁。
“對于年輕客戶,我通常鼓勵他們多為自己考慮。很多人只是一直說‘快把錢處理掉’,”盧姆說,“對一些年長的客戶,則要多勸說他們放手?!?/p>
84萬億美元財富轉(zhuǎn)移與金錢文化轉(zhuǎn)變
這一趨勢也在某些億萬富翁的捐贈行動中得到了體現(xiàn)。最近微軟億萬富翁比爾·蓋茨承諾未來20年向慈善事業(yè)捐贈2000億美元,重新分配大部分財富。他和梅琳達(dá)·弗蘭奇·蓋茨還與投資巨頭沃倫·巴菲特聯(lián)合發(fā)起了“捐贈誓言”活動。
不過少數(shù)人的行動并不能代表大多數(shù)。很多億萬富翁并沒有建造圖書館和學(xué)校,仍在大量囤積財富。這些可瞞不過艱難維持生計,為食品和房租精打細(xì)算的美國人。
布里連特表示,每當(dāng)?shù)鼐壵尉謩菥o張,收到的咨詢請求就會增加。唐納德·特朗普首次當(dāng)選美國總統(tǒng)時,咨詢請求是之前四倍。新冠疫情期間人們被隔離在家,沉迷于社交媒體,也成了推動因素之一。
“當(dāng)時貧富差距進(jìn)一步擴(kuò)大,關(guān)于1%的富人每年賺取多少財富的媒體報道更多。種種情形都會造成影響,”布里連特解釋說。
“總體上階級憤怒情緒在增加,不過我認(rèn)為最終結(jié)果還是好的?!保ㄘ敻恢形木W(wǎng))
譯者:夏林
? 不少Z世代和年輕的千禧一代剛剛繼承財富就迫不及待地捐掉,背后還有專業(yè)人士指導(dǎo)。財富導(dǎo)師幫助年輕的富豪們將財產(chǎn)投向慈善事業(yè),從而緩解負(fù)罪感。一位遺產(chǎn)顧問告訴《財富》雜志:“很多人一直說‘快把錢處理掉’”。
對很多數(shù)人來說,獲得一大筆巨額財富或許是夢想成真,但對另一些人來說卻意味著沉甸甸的責(zé)任和負(fù)罪感。年輕的繼承者們選擇的應(yīng)對方式是,集體捐出財富。
“在一些人看來,捐出三分之一財富簡直荒謬可怕,”專為繼承人提供咨詢的財富導(dǎo)師艾瑞斯·布里連特告訴《財富》雜志,“另一些人則認(rèn)為不捐才是罪過。因為巨額財富會引發(fā)很多關(guān)于特權(quán)的負(fù)罪感,而且會認(rèn)識到擁有更多錢并不意味著生活更幸福?!?/p>
近來“財富大轉(zhuǎn)移”引發(fā)廣泛關(guān)注,預(yù)計到2045年,從老一輩和嬰兒潮一代流向X世代、千禧一代和Z世代手中的財富達(dá)84萬億美元。
推動巨額財富投向公益的推手之一是“資源世代”(Resource Generation)組織,在美國設(shè)有18個分會,成員都是18歲至35歲之間掌握財富的年輕人。高凈值會員們參與小組會議,還有一年一度“讓金錢發(fā)揮作用”大會,最終目標(biāo)是將財富、土地和權(quán)力用于促進(jìn)種族和經(jīng)濟(jì)公平的事業(yè)。
財富導(dǎo)師們扮演著雙重角色,既是財務(wù)顧問,也是心理咨詢師,引導(dǎo)客戶梳理情緒,制定有意義的資產(chǎn)分配方案。面對極端的財富不平等現(xiàn)象,“打倒富豪”的口號以及億萬富翁的囤積行為,Z世代和千禧一代繼承者們希望導(dǎo)師能幫忙減輕心理負(fù)擔(dān)。
財富導(dǎo)師幫富人重新分配大筆財富
布里連特是眾多幫助將1%財富投向有意義事業(yè)的財富導(dǎo)師之一。聽起來她的工作有點像財務(wù)顧問,但實際上遠(yuǎn)不止管理銀行賬戶那么簡單。
“邏輯和情感上都要提供更多支持,”她說,“從實際操作來看,捐300萬美元和捐出1萬美元完全不同。高額捐贈風(fēng)險更高,做決定要更多努力,到某些時點還會需要更深入的支持。”
在“資源世代”工作五年后,布里連特在Co-Active培訓(xùn)學(xué)院獲得了導(dǎo)師認(rèn)證,并已獨立執(zhí)業(yè)近七年。她主要跟百萬富翁夫婦和個人合作,幫助他們理解新獲得的財富及其來源。
佛蒙特州的財富導(dǎo)師喬?盧姆也每月組織兩小時會議,幫助富??蛻魧ふ矣幸饬x的方式處理財富,主要為了解決財富帶來的負(fù)罪感。盧姆祖父是市值1460億美元的制藥巨頭輝瑞(Pfizer)公司早期員工,所以自己也是年輕的繼承人,實踐中經(jīng)常用內(nèi)心矛盾的經(jīng)驗幫助客戶。
他們告訴《財富》雜志:“富人往往被視為惡人,但同時財富又被美化或被理想化,所以內(nèi)心容易糾結(jié)?!?/p>
誰在主導(dǎo)財富重新分配
財富導(dǎo)師告訴《財富》雜志,希望重新分配財富的高凈值人士形形色色,也有一些共同點,即客戶偏向進(jìn)步派、年輕、女性和性少數(shù)群體。盧姆表示,邊緣群體可能因為自身經(jīng)歷而更愿意考慮他人的福利。
“這是一項非常敏感脆弱的工作,需要真正開放的心才能逆流而上??蛻糇龅倪x擇往往都很艱難,”他說,“簡單的選擇是囤積,保留財富,什么也不做?!?/p>
盧姆還發(fā)現(xiàn),與老一輩人相比,Z世代繼承財富時更加焦慮,因為年輕人在社交媒體上能接觸到極端的貧富差距。他們不想當(dāng)貪婪的億萬富翁。
“對于年輕客戶,我通常鼓勵他們多為自己考慮。很多人只是一直說‘快把錢處理掉’,”盧姆說,“對一些年長的客戶,則要多勸說他們放手?!?/p>
84萬億美元財富轉(zhuǎn)移與金錢文化轉(zhuǎn)變
這一趨勢也在某些億萬富翁的捐贈行動中得到了體現(xiàn)。最近微軟億萬富翁比爾·蓋茨承諾未來20年向慈善事業(yè)捐贈2000億美元,重新分配大部分財富。他和梅琳達(dá)·弗蘭奇·蓋茨還與投資巨頭沃倫·巴菲特聯(lián)合發(fā)起了“捐贈誓言”活動。
不過少數(shù)人的行動并不能代表大多數(shù)。很多億萬富翁并沒有建造圖書館和學(xué)校,仍在大量囤積財富。這些可瞞不過艱難維持生計,為食品和房租精打細(xì)算的美國人。
布里連特表示,每當(dāng)?shù)鼐壵尉謩菥o張,收到的咨詢請求就會增加。唐納德·特朗普首次當(dāng)選美國總統(tǒng)時,咨詢請求是之前四倍。新冠疫情期間人們被隔離在家,沉迷于社交媒體,也成了推動因素之一。
“當(dāng)時貧富差距進(jìn)一步擴(kuò)大,關(guān)于1%的富人每年賺取多少財富的媒體報道更多。種種情形都會造成影響,”布里連特解釋說。
“總體上階級憤怒情緒在增加,不過我認(rèn)為最終結(jié)果還是好的?!保ㄘ敻恢形木W(wǎng))
譯者:夏林
? Gen Z and young millennials are stepping into money only to give it all away—and they’re not doing it alone. Money coaches are guiding wealthy young people in redistributing their millions to philanthropic causes to offset their guilt. “A lot of them are just like, ‘Get it off, get it away,’” one inheritance advisor tells Fortune.
Receiving a mountain of cold hard cash might be a dream come true for most. But for others, it’s a crushing responsibility that comes with a lot of shame. Rich young inheritors are grappling with newfound wealth by banding together to give it away.
“For some people, it’s such a scandalous idea and a horrifying idea to think that you would give away a third of your wealth,” Iris Brilliant, a money coach for inheritors, tells Fortune. “And for others, it’s so wrong to not do that. It brings up so many feelings of guilt about privilege, and the knowledge that more money does not equal more satisfaction in life.”
That’s as the “great transfer of wealth” is on everyone’s mind, as $84 trillion is expected to be passed down from seniors and baby boomers to Gen X, millenn`ials, and Gen Z by 2045.
One of the largest forces driving this money towards good is Resource Generation—with 18 chapters across the U.S., the organization gathers young people aged 18 to 35 with access to wealth. Through group sessions and its annual Making Money Make Change conference, these high net-worth members have the ultimate goal to distribute their wealth, land, and power to causes promoting racial and economic justice.
Money coaches have also entered the fold; part-financial advisor and part-therapist, these experts guide clients through their feelings and create a plan of action to redistribute their money meaningfully. Exposed to extreme wealth inequality, “eat the rich” sloganing, and billionaire hoarding, Gen Z and millennial inheritors are looking to money coaches to also lighten their emotional load.
The money coaches helping rich people redistribute millions
Brilliant is one of many money coaches out there helping to redistribute the 1%’s wealth to meaningful causes. Her job may sound like a financial advisor on paper—but her work goes a lot deeper than bank accounts.
“There’s more support that’s needed logistically and emotionally,” she says. “Logistically, what it takes to give away $3 million is very different than what you need to give away $10,000. The stakes are higher, it’s a lot more labor to make those decisions, and at a certain point you need more in-depth support.”
After having worked at Resource Generation for five years, Brilliant became a certified coach through the Co-Active Training Institute, and has been running her own practice for nearly seven years. She works with millionaire couples and individuals to unpack their newfound money and where it came from.
Vermont-based money coach Jo Lum is also helping rich clients find a meaningful way to offload wealth via monthly two-hour sessions aimed at addressing the stigma of being rich. Lum is also a young inheritor whose grandfather was an early employee at $146 billion pharmaceutical giant Pfizer, and draws upon their own conflicted feelings to help clients.
“Wealthy people are often the villain, [but] at the same time that wealth is valorized or idealized,” they tell Fortune. “There becomes this internal battle.”
Who’s taking the charge on wealth redistribution
Money coaches tell Fortune that high net-worth people who want to redistribute can come in all shapes and sizes. But a few patterns emerge: their clients tend to skew progressive, young, female, and queer. Lum says marginalized groups may have had life experiences that compel them to act for the betterment of others.
“Because this is really sensitive, vulnerable work, it takes a really open heart to decide to swim upstream. The choices that my clients are making are the hard choices,” they say. “The easy choice is to hoard, retain the money, and just let it do nothing.”
Lum has also noticed that Gen Zers are more anxious about stepping into wealth than other generations, saying young people are exposed to intense wealth disparity on social media. They don’t want to be lumped in with power-hungry billionaires.
“For my younger clients, I tend to have to support them more in thinking about themselves. A lot of them are just like, ‘Get it off, get it away,’” Lum says. “And for some older clients, I’ve experienced more coaxing to open the hand.”
An $84 trillion wealth transfer and shift in the culture of money
This movement falls in line with some billionaires sticking their necks out. Microsoft billionaire Bill Gates recently vowed to give $200 billion to charity over the next 20 years, redistributing most of his fortune. He and Melinda French-Gates have also joined forces with investing mogul Warren Buffett in creating the Giving Pledge.
But the actions of a few don’t represent the majority; instead of erecting libraries and building schools, many billionaires are hoarding their wealth in droves. And this isn’t lost on many Americans struggling to get by, rationing money for groceries and rent.
Brilliant says demand for her coaching rises in times of geopolitical distress; when Donald Trump was first elected as U.S. president, she got four times as many coaching requests than she had in the past. The COVID-19 pandemic—when people were quarantined at home and sucked into social media—was another driving force.
“We saw an even bigger gap in the wealth disparity around that time. And there was just a lot more media [content] as well about how much money the 1% was profiting every year. All of that impacts people,” Brilliant explains.
“There’s collectively a lot more class rage, which I think is really healthy, ultimately.”