????Abercrombie & Fitch

????? 危機：首席執(zhí)行官邁克?杰弗里斯口無遮攔

????? 時間：2013年

????2006年，Abercrombie and Fitch首席執(zhí)行官邁克?杰弗里斯在接受采訪時說了一些唐突的話。2013年，財經(jīng)新聞網(wǎng)站《商業(yè)內(nèi)幕》（Business Insider）又把這些話翻了出來。這位高管說，他只想把自己的服裝推銷給“既酷又好看的人”。這句被轉(zhuǎn)述的話像病毒一樣傳播開來，杰弗里斯被扣上了歧視超重顧客的帽子，不得不出面道歉。對這家零售企業(yè)來說，這場危機出現(xiàn)的時機糟得不能再糟。2月份，這家公司發(fā)布公告稱，季度銷售額連續(xù)第八個季度下跌。不過，Abercrombie and Fitch高層似乎相信杰弗里斯能夠擺脫以往言論的影響，幫助這家公司走出困境。去年12月份，公司將杰弗里斯的合同延長了至少一年。

????Abercrombie & Fitch

????? Crisis: CEO Mike Jeffries says too much

????? Year: 2013

????In 2013, Business Insider resurfaced offensive comments that Abercrombie and Fitch CEO Mike Jeffries made in a 2006 interview. The executive said he only wanted to market his clothing line to "cool, good-looking people." The repurposed comments went viral, and Jeffries had to apologize for his perceived prejudice against overweight customers. The crisis could not have come at a worse time for the retailer. In February, the company announced its eighth straight decline in quarterly sales. Still, Abercrombie executives seem confident that Jeffries can recover from his past statements and help the company get out of its current rut. In December, Abercrombie extended Jeffries' contract for at least another year.