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那些年大牌公司打響的聲譽保衛(wèi)戰(zhàn)

那些年大牌公司打響的聲譽保衛(wèi)戰(zhàn)

Caroline Fairchild 2014-02-28
維護企業(yè)聲譽就是一場持久戰(zhàn)。我們今天介紹的公司都是業(yè)內的佼佼者,但都因為公司內外的種種因素遭遇過信譽危機,有些甚至已經危及生存。不過,它們并沒有坐以待斃,都采取了積極的行動來捍衛(wèi)來之不易的美譽。

????耐克

????? 危機:血汗工廠引發(fā)抗議

????? 時間:20世紀90年代

????1992年,《哈珀斯》(Harper's)雜志在一篇文章中著重指出,耐克(Nike,《財富》500強)給予印尼工人的報酬低于最低工資標準,結果使讓針對耐克海外工作條件的抗議活動進一步升級??棺h者甚至出現(xiàn)在當年舉行的巴塞羅那奧運會上,給耐克扣上了剝削工人的帽子。最初,耐克對這樣的批評持排斥態(tài)度。直到1998年,這家公司才開始正視這個問題。時任耐克首席執(zhí)行官的菲爾?奈特在講話中表示:“耐克的產品已經成了奴隸式工資、強迫加班和肆意虐待工人的代名詞。”奈特同時宣布,耐克公司將在全球范圍內提高最低用工年齡。今天,耐克海外業(yè)務在工作條件方面繼續(xù)保持透明。它還經常發(fā)布報告,說明自己在改善員工生活方面付出了哪些努力。

????Nike

????? Crisis: Sweatshop protests

????? Year: 1990s

????Protest against Nike's (NKE, Fortune 500) labor conditions abroad escalated in 1992 after Harper's published an article highlighting that the company paid its Indonesian workers less than minimum wage. Demonstrators appeared at the Olympics that year in Barcelona to speak out against Nike's perceived exploitation of factory workers. Nike initially resisted the criticism. It wasn't until 1998 that the company faced the issue head on. "The Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse," then-CEO Phil Knight said in a speech. Knight also announced that he would raise the minimum age of his company's global workforce. Today, Nike continues to be transparent about its global work conditions and frequently publishes reportsoutlining efforts to improve the lives of its workers.

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