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對(duì)于渴望從非洲創(chuàng)新革命中獲利的公司和投資者來(lái)說(shuō)，要牢記一件很重要的事情：全球人口規(guī)模第二的大陸并不是鐵板一塊。

“當(dāng)我們討論非洲時(shí)，經(jīng)常體會(huì)不到非洲多樣性的細(xì)微之處?！?月3日在倫敦舉辦的《財(cái)富》全球最具影響力的商界女性峰會(huì)上，F(xiàn)acebook的非洲區(qū)負(fù)責(zé)人努努·尼辛基拉表示。后來(lái)她補(bǔ)充說(shuō)，非洲有54個(gè)國(guó)家和約2000種語(yǔ)言，“問(wèn)題和機(jī)遇都是多樣化的”。

尼辛基拉表示，F(xiàn)acebook作為科技公司，在非洲的最大目標(biāo)是把人們帶入互聯(lián)網(wǎng)。Facebook在非洲大陸擁有1.45億用戶，通過(guò)手機(jī)訪問(wèn)的用戶比例高于其他任何地區(qū)?！皬母旧险f(shuō)，非洲的互聯(lián)水平仍然不夠?！彼a(bǔ)充說(shuō)，非洲的潛力部分在于人口比較年輕，城市也非常密集。

就像在世界上其他地區(qū)一樣，F(xiàn)acebook在非洲也在努力應(yīng)付平臺(tái)上虛假錯(cuò)誤傳播的問(wèn)題。“虛假信息在全世界都是很重要的話題，我們承擔(dān)了重大責(zé)任。” 尼辛基拉說(shuō)?！拔艺J(rèn)為永遠(yuǎn)沒法說(shuō)，問(wèn)題終于解決了?！彼硎荆就ㄟ^(guò)當(dāng)?shù)馗鞣N合作伙伴查驗(yàn)事實(shí)，審核內(nèi)容，也越發(fā)擅長(zhǎng)利用人工智能在內(nèi)容發(fā)布前檢測(cè)違反政策的不當(dāng)言論。

Ovanba Solutions的聯(lián)合創(chuàng)始人及總裁維奧拉·盧艾琳也將人工智能當(dāng)成重要工具，Ovanba Solutions主要為非洲和其他新興市場(chǎng)的中小企業(yè)提供短期資本。該公司創(chuàng)建了開發(fā)了聊天機(jī)器人，幫助不熟悉傳統(tǒng)商業(yè)術(shù)語(yǔ)的客戶?！敖鹑诎菪苑矫?，不管技術(shù)多先進(jìn)，如果客戶沒法互動(dòng)就屬于浪費(fèi)時(shí)間?！彼f(shuō)。

聊天機(jī)器人會(huì)問(wèn)一些問(wèn)題，比如上周你賣了多少貨物，剩下多少存貨，而不是問(wèn)當(dāng)前的資產(chǎn)負(fù)債表狀況，盧埃林說(shuō)，勾畫出企業(yè)的財(cái)務(wù)狀況很容易，而且不必讓客戶走進(jìn)銀行戰(zhàn)戰(zhàn)兢兢地填寫申請(qǐng)表。

“如果用對(duì)方聽得懂的語(yǔ)言交談，”她說(shuō)，“將可能獲得很多數(shù)據(jù)存儲(chǔ)庫(kù)里沒有的細(xì)節(jié)，因?yàn)榉侵藿?jīng)常被看輕和低估?！保ㄘ?cái)富中文網(wǎng)）

譯者：馮豐

審校：夏林

For companies and investors eager to profit from Africa’s innovation revolution, there’s one key thing to keep in mind: The world’s second-most populated continent is far from monolithic.

“It’s so often that when we discuss Africa, we don’t get the granularity of the diversity of the region,” said Nunu Ntshingila, Facebook’s head of Africa, speaking from Fortune’s Most Powerful Women International summit in London on Monday. With 54 countries and some 2,000 languages, “the problems and the opportunities are equally diverse,” she later added.

Ntshingila said that as a technology company, Facebook’s biggest aim in Africa is to bring people online. Facebook has 145 million users on the continent with the highest percentage accessing the social media site via mobile phone compared to any other region in the world. “Fundamentally, we still have a region that is under-connected,” she said, adding that part of Africa’s potential is its young population and highly dense cities.

Just like in every other region of the world, Facebook in Africa is struggling with the spread of misinformation on its platform. “I think it’s been a huge topic around the world and one we take huge responsibility for,” Ntshingila said. “I don’t think we’ll ever get to a place where we say, finally we’ve sorted it out.” She said the company does fact checking through various partners in the region, content moderation, and is getting better at using A.I. to detect inappropriate speech that goes against its policies before they post.

Viola Llewellyn, co-founder and president of Ovamba Solutions—which provides small and medium enterprises in Africa and other emerging markets with short-term capital—is also using A.I. as a critical tool. The company created a chatbot to assist customers who might not be fluent in traditional business terms. “When it comes to financial inclusion, no matter how sexy technology is, if customers can’t interact with it, it’s a bit of a waste of time,” she said.

By asking questions such as how much did you sell last week and what is leftover, rather than what is your current balance sheet, Llewellyn said that you can create the financial picture of a company without requiring a customer go into a bank where they might feel intimidated in filling out an application form.

“If you start to talk to someone in their own language,” she said, “you’ll get the detail that a lot of the data repositories just don’t keep because Africa is frequently undercounted and underestimated.”