美國媒體研究所（American Press Institute）稱，研究似乎表明，公眾對媒體的看法“比許多傳統(tǒng)研究顯示的更加復(fù)雜和細(xì)微”。這次研究是他們與美聯(lián)社（Associated Press）-全國民意研究中心（NORC Center）公眾事務(wù)研究部合作的一部分。

尤其明顯的一點是，根據(jù)問題是關(guān)于對一般媒體的認(rèn)知，還是對最常用媒體（大部分情況下都是相當(dāng)主流的媒體）的認(rèn)知，人們的回答也會而發(fā)生變化。

當(dāng)被問到一般媒體是否“非常準(zhǔn)確”時，只有17%的受訪者表示認(rèn)同。不過如果題干中的是受訪者依靠最多的媒體，那么就會有兩倍，也就是34%的受訪者表示他們相信這些媒體非常準(zhǔn)確。

類似的，只有22%的受訪者表示一般的新聞媒體會關(guān)心那些他們報道的人。而超過35%的受訪者相信他們依靠的媒體會給予那些被報道者關(guān)懷。

有趣的是，研究還顯示，當(dāng)被問到最依賴的媒體相關(guān)的問題時，共和黨和民主黨的受訪者在對它們的信任度上沒有什么差別。

只有8%的共和黨受訪者表示新聞媒體通?！胺浅?zhǔn)確”，40%的共和黨人認(rèn)為他們使用最多的媒體來源是準(zhǔn)確的，這與同意這種觀點的民主黨人比例大體一致。

最近許多研究都凸顯了意識形態(tài)對媒體信任度的影響。公共關(guān)系公司Edelman的一份名為《信任晴雨表》的報告發(fā)現(xiàn)，只有15%的特朗普支持者表示他們相信媒體在做正確的事情，而克林頓的支持者有51%持這種觀點。

美國媒體研究所表示，它的研究表明媒體的信任問題“比一些人認(rèn)為的要更加復(fù)雜”。

尤其值得一提的是，美國媒體研究所表示，認(rèn)為美國人不再信任新聞，或是被隔離在自己的意識形態(tài)里，都是把問題看得過于簡單了。然而，他們也指出，40歲以下人群對于媒體的信任正在減退，無論他們的意識形態(tài)如何。（財富中文網(wǎng)）

譯者：嚴(yán)匡正

The findings appear to show that public attitudes about the media are "more complex and nuanced than many traditional studies indicate," according to the American Press Institute, which conducted the study as part of a collaborative effort with the Associated Press-NORC Center for Public Affairs Research.

In particular, people's answers changed depending on whether the question was about their perception of the media in general or the media that they used most often—which in most cases consisted of fairly mainstream outlets.

When people were asked whether the media, generally, was "very accurate," only 17% said that they agreed with the statement. But when respondents were asked about the media sources that they rely on most, twice as many—34%—said they believed they were very accurate.

In a similar way, only 22% of people said that the news media, in general, cares about the people it reports on. But more than 35% of those surveyed said that the outlets they rely on care.

Interestingly enough, the study showed that divisions between Republican voters and Democratic voters when it comes to trust in the media virtually disappear when the question refers to media sources that the respondents rely on most.

While only 8% of Republicans said that the news media was generally "very accurate," 40% of Republican voters said the media sources they use most were accurate, roughly the same as the number of Democrats who agreed with that statement.

Many recent studies have highlighted an ideological divide when it comes to trust in the media. A report from public relations firm Edelman called The Trust Barometer, for example, found that only 15% of Trump voters said they trusted the media to do what was right, compared with 51% of Clinton voters who agreed with the same statement.

According to the American Press Institute, the findings from its study suggest that the issue of trust in the media "is more complicated than some may think."

In particular, the API says the research shows that the idea of Americans somehow retreating from news, or being separated into their ideological corners "oversimplifies what is occurring." However, the Institute did note that trust in the media among those under 40 does appear to be declining, regardless of ideology.