????新年意味著新的開始，不過對《財(cái)富》500強(qiáng)企業(yè)和其他一些公司的首席執(zhí)行官而言，2015年更像是一個高壓鍋，他們?yōu)榕まD(zhuǎn)企業(yè)頹勢或修復(fù)受損品牌形象所做的嘗試，都將受到嚴(yán)峻的考驗(yàn)。

????A new year indicates a fresh start, but for CEOs in the Fortune 500 and beyond, 2015 will be a pressure cooker as their attempts to turn around struggling businesses or mend damaged brands are put to the test.

盧英德——百事可樂公司

????2014年，維權(quán)投資者尼爾森?佩爾茲的特里安基金管理公司一直呼吁百事可樂公司一分為二，這一呼聲讓這家飲料和快餐公司的首席執(zhí)行官盧英德如坐針氈。盧英德則認(rèn)為，在這個競爭激烈的零售市場，保持單一身份對百事公司更為有利，優(yōu)于預(yù)期的第三季度業(yè)績也佐證了她的觀點(diǎn)。然而，不斷變化的消費(fèi)者飲食習(xí)慣促使百事公司押下重注，以贏得眼光更加敏銳的公眾的青睞。盧英德在12月表示：“我們正在嘗試許多新的想法?！?/p>

Indra Nooyi—PepsiCo

????Activist investor Nelson Peltz’s Trian Fund Management has made PepsiCo CEO Indra Nooyi’s seat especially hot this year by calling on the beverage and snack company to split in two. Nooyi has argued that Pepsi’s size as a single entity is an asset in a tough retail market—a point strengthened by the food and beverage company's better-than-expected third quarter results. But consumers’ evolving eating and drinking habits have prompted Pespsi to make big bets to try to win over a more discerning public. “We are rolling the dice on a lot of new ideas right now,” Nooyi said in December.