身為公司CEO該怎么向公眾道歉
Ben Geier
2014年08月21日
做錯事就要道歉。偉大如蘋果前CEO史蒂夫?喬布斯也概莫能外?！敦敻弧窞槟阒鹨槐P點近些年那些頗為經(jīng)典的CEO道歉案例。有些起到了很好的效果，有些道歉則公眾完全不買賬。這里面有什么學問？
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????洛杉磯快船隊(LA Clippers ) ????今年3月份，時任洛杉磯快船隊老板唐納德?斯特林的種族主義言論曝光，激起球迷和NBA球員忿怒，面臨重重壓力的他不得不賣出球隊。在接受CNN采訪時，斯特林嘗試著為他的不當言論道歉，但沒有奏效。他還是沒有保住他的球隊。（財富中文網(wǎng)） ????譯者：葉寒 |
????LA Clippers ????Former Los Angeles Clippers owner Donald Sterling came under pressure to sell the team in April after the release of recorded conversations in which he made racist comments, prompting outrage from fans and NBA players. Sterling tried to apologize for his remarks in a CNN interview, but it didn't work. He still lost his team. |
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