身為公司CEO該怎么向公眾道歉
Ben Geier
2014年08月21日
做錯(cuò)事就要道歉。偉大如蘋果前CEO史蒂夫?喬布斯也概莫能外。《財(cái)富》為你逐一盤點(diǎn)近些年那些頗為經(jīng)典的CEO道歉案例。有些起到了很好的效果，有些道歉則公眾完全不買賬。這里面有什么學(xué)問？
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????喬巴尼公司(Chobani ) ????集萬千寵愛于一身的希臘酸奶制造商喬巴尼公司幾年前推出的包裝得罪了不少科學(xué)家。其酸奶杯的頂端寫著這樣一行字：“給予我們100卡路里熱量的，是大自然，而不是科學(xué)家。#實(shí)情?！边@種說法當(dāng)然惹得科學(xué)界很不高興，喬巴尼公司隨后在Twitter上發(fā)帖稱，該公司的營(yíng)銷人員“只顧賣弄他們自己的小聰明?！边@算是一種道歉吧？ |
????Chobani ????Chobani, makers of everyone's favorite Greek yogurt, had packaging a few years ago that offended scientists. The top of the company's yogurt cups read: "Nature got us to 100 calories, not scientists. #howmatters." There was a backlash from the scientific community, of course, which led Chobani to tweet that the company's marketers were "too clever for their own good." That's kind of an apology, right? |
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