從星巴克、GAP到Airbnb：歷數(shù)那些不如不換的品牌logo
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????Gap ????發(fā)布日期：2010年 ????壽命：一個星期 ????當時服裝商店Gap的一名發(fā)言人曾表示，Gap想把它的形象從“經(jīng)典美國設計”改變?yōu)椤艾F(xiàn)代、性感、酷”。但是這種改變最終以失敗而告終。Gap一直以logo上典雅的瘦長字體為人所知，但是后來它把logo改成了黑色的小寫字體，最后一個字母上還有一個尷尬的藍塊塊。 ????由于引起了消費者的強烈反感，該公司通過Facebook向顧客征集意見：“我們知道這個logo引起了很多議論，也樂于見到大家各抒所見！ 所以我們請您分享您的設計。我們喜歡我們的版本，但也希望看到其它創(chuàng)意?！辈贿^這條求助信息最終沒起什么作用，該公司后來又恢復了它的“傳統(tǒng)型”logo。 |
????Gap ????Date released: 2010 ????Lifespan: A week ????Clothing store Gap tried to recast its image from "classic, American design to modern, sexy, cool," a company spokesperson said at the time. That ended in failure, however. The retail store has always been known for the elegant and elongated letters of its font. But it switched to lowercase black letters with an awkwardly placed blue box atop the letter. ????In reaction to the outcry, the company used Facebook to solicit its customers for advice. "We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding!” the company wrote. "So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas." The call for help didn't amount to much and the company later returned to its "classic" roots. |
