????全食首席執(zhí)行官約翰?麥基

????? 立場(chǎng)：提倡“自覺資本主義”

????全食CEO約翰?麥基的《自覺資本主義》（Conscious Capitalism）一書讓公司高管們不得不思考這樣一個(gè)觀點(diǎn)，那就是處于最佳運(yùn)轉(zhuǎn)狀態(tài)的企業(yè)能為所有利益相關(guān)方創(chuàng)造價(jià)值，而不僅僅是投資者。麥基認(rèn)為，主要利益相關(guān)方包括顧客、員工、供應(yīng)商、社會(huì)以及環(huán)境。他以好市多、西南航空（Southwest Airlines ，《財(cái)富》500強(qiáng)）和谷歌（Google，《財(cái)富》500強(qiáng)）為例，說明思維超越利潤(rùn)能夠打造更強(qiáng)大而、更高效的公司。

????今年初，麥基在接受媒體采訪時(shí)說：“雖然似乎有悖于直覺，但盡可能提高長(zhǎng)期利潤(rùn)的最佳途徑就是不要把利潤(rùn)作為公司的首要目標(biāo)?！?/p>

????Whole Foods CEO John Mackey

????? Stand: Whole Foods CEO John Mackey called for 'Conscious Capitalism'

????With the release of his book Conscious Capitalism, Whole Foods (WFM, Fortune 500) CEO John Mackey got business leaders thinking about a compelling idea: Companies work best when they create value for all their stakeholders -- not just investors. According to Mackey, key stakeholders include customers, employees, suppliers, society, and the environment. Highlighting companies like Costco, Southwest Airlines (LUV,Fortune 500), and Google (GOOG, Fortune 500), Mackey demonstrates that thinking about more than just the bottom line builds stronger and more efficient businesses.

????"Although it may seem counterintuitive, the best way to maximize profits over the long-term is not to make them the primary goal of the business," Mackey said in an interview earlier this year.