????9. 新銳眼鏡公司W(wǎng)arby Parker

????沃頓商學(xué)院（Wharton）MBA大衛(wèi)?吉爾波亞和尼爾?布盧門撒爾想建立一個(gè)富有生活氣息的眼鏡品牌。他們請(qǐng)同班同學(xué)來幫忙定價(jià)，甚至幫他們給公司取名字——Warby Parker——取自美國小說家杰克?凱魯亞克筆下的兩個(gè)人物。這家公司目前籌集了5500萬美元（3.35億元人民幣）資金，其中一位專門從事營銷工作的投資者還在幫助這家公司進(jìn)行客戶分析。

????9. Warby Parker

????Wharton MBAs David Gilboa and Neil Blumenthal came up with the idea to create a lifestyle brand of eyeglasses, using their classmates to help them establish pricing and even come up with the company name, a hybrid of Jack Kerouac characters. Warby Parker now has $55 million in funding, including an investment from a marketing prof who still helps out with customer analysis.