首席營銷官：基斯?韋德

聯合利華首席營銷官

身為工程師的韋德掌管著80億美元的全球預算，負責營銷推廣門類眾多的產品，包括多芬（Dove）美容產品、Ben & Jerry冰淇淋和聯合利華（Unilever）的其他400個品牌。公司的首席執(zhí)行官保羅?波爾曼將可持續(xù)發(fā)展確立為這個消費品巨頭的頭等大事，而為香皂和冰淇淋制定卓越品牌策略的重任則落在了韋德的肩上：這位英國人是首位加入聯合利華執(zhí)行委員會的首席營銷官。

——安妮?范德梅?

CMO: Keith Weed

Chief marketing officer, Unilever

Weed, an engineer by training, controls an $8 billion global budget to market a vast portfolio that includes Dove beauty products, Ben & Jerry's ice cream, and 400 other Unilever(UL) brands. CEO Paul Polman has made sustainability a top priority for the consumer giant, and infusing soaps and scoops with feel-good branding falls to Weed: The Brit is the first Unilever CMO to sit on its executive committee.

?--Anne VanderMey??