????Under Armour的凱文?普蘭克是我選出的駐點(diǎn)企業(yè)家(EIR)溝通達(dá)人。他以前是一位運(yùn)動(dòng)員，擁有像教練一樣能讓人熱血沸騰的本領(lǐng)。但激勵(lì)團(tuán)隊(duì)是每位領(lǐng)導(dǎo)者工作的一部分。要真正激勵(lì)別人就不能照本宣科，因?yàn)橛^眾不知道你所談所想跟他們有沒(méi)有關(guān)系。凱文的演講基于提綱，侃侃而談。這樣的演講不會(huì)永遠(yuǎn)完美，但它是真實(shí)的。

????安東尼?路西奧是我選擇的首席營(yíng)銷官溝通達(dá)人。曾經(jīng)的百事公司高管、如今的VISA首席營(yíng)銷官，安東尼總是在展示自己的激情。他在臺(tái)上的走動(dòng)和手勢(shì)都非常自然，而且重要的是，他會(huì)與觀眾溝通，而不是唱獨(dú)角戲。有次在哥倫比亞商學(xué)院(Columbia Business school)演講時(shí)，他結(jié)合現(xiàn)場(chǎng)提出了一些精彩的問(wèn)題，讓觀眾參與進(jìn)來(lái)。他會(huì)掃一眼下一張ppt，然后面向觀眾解釋最主要的內(nèi)容，不像很多人那樣逐字逐句地念下來(lái)，就像《華爾街日?qǐng)?bào)》打趣的“企業(yè)卡拉OK！”

????甲骨文(Oracle)的薩芙拉?卡茲是我選出的首席財(cái)務(wù)官溝通達(dá)人。首席財(cái)務(wù)官們往往會(huì)在演講方面遇到一些困難，因?yàn)樗麄兛偸窃诤蛿?shù)字打交道。薩芙拉是一個(gè)例外。她非常健談，說(shuō)話之間不會(huì)摻雜太多專業(yè)術(shù)語(yǔ)，對(duì)于公司產(chǎn)品如何幫助人們充滿了熱情。

????SalesForce.com的托德?皮爾斯是我選出的首席信息官溝通達(dá)人。托德是一個(gè)非?；钴S的演講者。如果坐著時(shí)談到一個(gè)要點(diǎn)，他會(huì)向前傾，就像我們每個(gè)人如果很感興趣時(shí)就會(huì)這樣做。他也非常擅長(zhǎng)把復(fù)雜的信息分解為奇妙的三點(diǎn)：將三點(diǎn)作為一個(gè)口頭議程，方便聽眾跟著他的思路走，方便人們記憶。

????伊夫斯?比哈是我選出的設(shè)計(jì)師/工程師溝通達(dá)人。有一次在TED演講，伊夫斯用自己的童年故事為個(gè)人設(shè)計(jì)方法增加了背景和注解。童年故事也是重要的幽默素材來(lái)源，即便你不是一位天生的幽默達(dá)人。客戶們總是問(wèn)我怎樣才能講好笑話。我的回答是，講個(gè)故事吧，效果更好，也更安全。

????舊金山橄欖球49人隊(duì)的主席吉迪恩?于是我選出的多面手溝通達(dá)人。吉迪恩的講話重點(diǎn)突出、能量十足，讓人相信他能做好任何事情，付出全力。這種激情是會(huì)感染人的。我總是告訴客戶們，如果你們?nèi)狈で?，別人也不會(huì)有激情。吉迪恩做到這一點(diǎn)靠的不是連珠炮式的講話，他是用自己的姿態(tài)、手勢(shì)和眼神。研究顯示，視覺風(fēng)格能最大程度地加大一個(gè)人講話的可信度。他們表明，你相信自己所說(shuō)的內(nèi)容。

????最后，我選擇雷富禮作為非執(zhí)行董事長(zhǎng)溝通達(dá)人。一點(diǎn)都不稀奇寶潔(P&G)為什么要把他請(qǐng)回來(lái)。他富有魅力，無(wú)需華麗的詞藻就可以讓人充滿信心。有次在臺(tái)上接受采訪，與麥庫(kù)姆斯商學(xué)院（the McCombs School of Business）對(duì)話時(shí)，他被問(wèn)到了從多元性到高管薪酬等種種問(wèn)題。他在陳述自己的想法時(shí)突出關(guān)鍵詞，聲音有起伏，害注意了適時(shí)的停頓，方便聽眾理解、記憶他的觀點(diǎn)。（財(cái)富中文網(wǎng)）?

????Kevin Plank of Under Armour (UA) is my pick for Entrepreneur in Residence. He is a former athlete who has the coach's gift of getting people fired up. But motivating the team is part of every leader's job and to truly inspire, you can't do it from a script where the audience doesn't know if they are your words or thoughts. Kevin speaks from bullets, elaborating on each in a conversational way. It's not always perfect, but it is authentic.

????Antonio Lucio (V) is my pick for CMO. A top Pepsi exec before becoming VISA's CMO, Antonio demonstrates his enthusiasm. He moves, gestures naturally and importantly he talks with--not to--the audience. In a presentation to the Columbia Business school he asks questions real and rhetorical to keep the audience engaged, and he looks at the next ppt slide briefly then turns to explain the top takeaway vs. the usual verbatim read along that the WSJ dubbed "corporate karaoke!"

????Safra Catz of Oracle (ORCL) is my choice for CFO. CFO's are often challenged with speaking like a real person about and to real people because their lives revolve around numbers. Safra is an exception. She is conversational, relatively jargon free, and enthusiastic about how their products help people.

????Todd Pierce of SalesForce.com (CRM) is my top pick for CIO. Todd is an animated speaker. When seated he leans forward when he gets to a big point the way we do when we are fired up, and he is great at breaking complex information into the magical 3s: Three points provide a verbal agenda, making it easy for everyone to follow and remember.

????Yves Behar is my Designer/Engineer selection. Speaking in a TED talk, Yves uses stories about his childhood to add context and clarity to his design approach. Stories from childhood also are fertile ground for humor even when you aren't a natural comedian. Clients ask me about the wisdom of telling jokes. I always say tell a story, that's better and safer.

????Gideon Yu, President San Francisco 49ers is my pick for utility player. Gideon speaks with focus and energy that makes you believe that he can do anything or will give it his all. That kind of enthusiasm is infectious. I always tell clients that if you aren't enthusiastic, no one will be. Gideon conveys it not with rapid-fire talk but with his posture, gestures, and eyes. Studies show that the visual aspects of style are what add most credibility to your speaking -- they show you believe what you are saying.

????Finally, I pick A.G. Lafley for non-executive chairman. It's no wonder P&G (PG) brought him back. He has gravitas and projects confidence without airs or using fancy words. In an interview on stage talking to the McCombs School of Business, he was opinionated on everything from diversity to executive compensation. He emphasized important words -- no monotone -- and he broke up his thoughts with the powerful pause that allows us to digest and remember his thoughts.