粉絲的力量:5個(gè)品牌的創(chuàng)意海選故事

5. 達(dá)拉斯小牛隊(duì) ????馬克?庫(kù)班是NBA里最有意思的球隊(duì)老板之一。他在場(chǎng)邊的滑稽動(dòng)作表明,作為球隊(duì)老板和球迷,他非常熱愛(ài)自己的達(dá)拉斯小牛隊(duì)。難怪庫(kù)班會(huì)讓其他球迷幫忙設(shè)計(jì)該隊(duì)的2015-2016賽季隊(duì)服?!暗玫絼?chuàng)新想法的最佳方法是什么?找他們?!彼谧约旱牟┛椭袑?xiě)道?!耙虼耍覀儗殃?duì)服的設(shè)計(jì)和配色方案眾包出去。” ????NBA沒(méi)有哪位球隊(duì)老板比庫(kù)班更懂得怎么與球迷(他還擁有170萬(wàn)Twitter粉絲)互動(dòng),不過(guò),他并沒(méi)有拿好話(huà)糊弄人。他用他自己那標(biāo)志性的直率風(fēng)格告訴那些提出設(shè)計(jì)方案的人,他們將自動(dòng)失去對(duì)方案的所有權(quán)。沒(méi)有入選的設(shè)計(jì)方案怎么辦呢?“如果我們沒(méi)有采用你的設(shè)計(jì)方案,它將暫時(shí)甚至永久地留在這個(gè)網(wǎng)站上,好讓你可以一直垂涎欲滴地瞻仰它,”庫(kù)班寫(xiě)道。“如果我們沒(méi)有選中任何設(shè)計(jì)方案,包括你的在內(nèi),那就表明,我們一個(gè)也沒(méi)看中。大城市的生活就是這樣。大家看開(kāi)點(diǎn)吧?!保ㄘ?cái)富中文網(wǎng)) ????譯者:千牛絮 |
5. Dallas Mavericks ????Mark Cuban is one of the NBA's most colorful owners. His in-game antics right on the sidelines demonstrate his dedication to his Dallas Mavericks as both an owner and a fan. So it made sense for Cuban to turn to other fans to design the team's uniforms for the 2015-2016 season. "What's the best way to come up with creative ideas? You ask for them," he writes on his blog. "So we are going to crowdsource the design and colors of our uniforms." ????Cuban may be unmatched among owners when it comes to connecting with fans (he also has 1.7 million Twitter followers), but he isn't sugarcoating his offer. In his characteristically blunt style, he tells those who suggest ideas that they will automatically forfeit ownership rights. And the submissions that aren't picked? "If we don't use your design, it will still be here on this site for now and ever more for you to glance longingly at," Cuban writes. "If we don't choose any of the designs, including yours, then we don't choose any of the designs. That is life in the big city. Move on." |
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