2. 美國大學(xué)橄欖球季后賽

????大學(xué)橄欖球比賽的球迷們多年來一直在呼吁實(shí)行季后賽賽制。他們不僅愿望成真（從2014年開始，包含4支球隊(duì)的季后賽將決出每年全國冠軍的歸屬），還參與了季后賽標(biāo)志的制定?！帮@然，大學(xué)橄欖球比賽是很多人的愛好，”大學(xué)橄欖球季后賽（曾名為BCS）的執(zhí)行董事比爾?漢考克說?！拔覀兠黠@不會(huì)讓球迷們來決定三壘和二壘的上壘規(guī)則，但可以讓球迷們參與進(jìn)來，無論程度如何，他們都需要參與進(jìn)來?！?/p>

????標(biāo)志（上圖）由10萬多名球迷在5天內(nèi)投票選出。他們通過Facebook和Twitter被引導(dǎo)到這個(gè)組織的網(wǎng)站上進(jìn)行投票。漢考克說，候選標(biāo)志由內(nèi)部制作，沒有接受外部建議，以避免涉及知識(shí)產(chǎn)權(quán)法的問題。

????大學(xué)橄欖球季后賽確實(shí)在投票的第一天就遇到了麻煩。當(dāng)時(shí)，投票活動(dòng)的管理人員發(fā)現(xiàn)，有數(shù)千張票來自于同一個(gè)IP地址。這個(gè)插曲導(dǎo)致活動(dòng)暫停，相關(guān)選票也被清除。但漢考克說，這次麻煩不會(huì)阻止大學(xué)橄欖球季后賽在未來繼續(xù)開展球迷投票活動(dòng)。

2. College Football Playoff

????College football fans have been clamoring for years about a football playoff system. Not only did they get their wish -- a four-team tournament will decide the national champion each year beginning in 2014 -- they also got a say in the new tournament's logo. "College football is obviously a passion for many, many people," says Bill Hancock, executive director of the College Football Playoff (formerly known as the BCS). "You're obviously not going to have fans deciding what play to run on third and two, but to whatever extent fans can be involved, they need to be."

????The logo (above) was determined by more than 100,000 fan votes over a five-day period, and they were directed to the organization's website via Facebook and Twitter. The logos were created internally, and no outside submissions were accepted to avoid issues involving intellectual property laws, says Hancock.

????The College Football Playoff did run into trouble on day one of the voting when officials running the campaign noticed thousands of votes streaming in from a single IP address. It caused a temporary halt in the contest, and those votes were wiped out, but the trouble won't deter the College Football Playoff from implementing fan votes in the future, says Hancock.