????正是出于這種對員工長處和短處的洞察，促使企業(yè)家科爾?哈珀在制定招聘策略時放棄了諸如《創(chuàng)智贏家》和《飛黃騰達(dá)》之類的真人秀節(jié)目。他是芝加哥SceneTap公司的CEO，這是一家為夜總會和酒吧提供實(shí)時人口統(tǒng)計的移動應(yīng)用公司。他希望確保新員工能夠適應(yīng)改變。

????例如，2010年，為了招募一位實(shí)習(xí)生，哈珀面試了23歲的丹妮爾?貝默拉斯。他希望營造一個令人尷尬的面試環(huán)境，所以他選擇在一家酒吧與她會面。他點(diǎn)了一瓶啤酒，還邀請另一位同樣希望獲得這份工作的求職者一起參加面試。當(dāng)時，她的競爭者侃侃而談，成為對話的主角，而貝默拉斯只要了一杯水，始終保持著禮貌。她最終獲得了這個實(shí)習(xí)機(jī)會。

????她的故事并沒有就此結(jié)束。幾個月后，貝默拉斯的工作變成了一個全職的營銷職位。哈珀這時候拋出了另一個源自電視真人秀的概念：SceneTap公司的5位核心員工（都是二十來歲的年輕人）搬入奧斯汀市的一棟住宅，一起生活和工作，哈珀本人也住在這棟房子——這完全是真人秀《現(xiàn)實(shí)世界》（The Real World）的模式。

????SceneTap公司當(dāng)時參加了一個加速器計劃，還準(zhǔn)備在奧斯丁的西南偏南音樂節(jié)（South by Southwest）正式推出他們的產(chǎn)品。哈珀希望這支團(tuán)隊迅速展開工作，并能夠擰成一股繩。貝默拉斯和4位其他員工同意了這項安排，一起工作、生活了10個月。個人隱私被拋出了窗外，室友們時常為寵物和吃飯等瑣事爭執(zhí)不休。頭腦風(fēng)暴會經(jīng)常延開刀凌晨時分?！案痉植磺逦覀兪裁磿r候下班，”當(dāng)時居住在這間屋子的SceneTap公司業(yè)務(wù)發(fā)展總監(jiān)安德魯?尼曼這樣說道。

????貝默拉斯表示，事實(shí)證明，一些最好的營銷和品牌創(chuàng)意就出自這個全天24小時的工作環(huán)境之中。盡管貝默拉斯說不希望再這樣做了，但她和其他4位員工的私人關(guān)系直到今天依然非常密切，而這正是哈珀希望達(dá)到的效果。

????那么，什么事情能夠讓他們快快樂樂地聚在一起呢？答案是，看電視真人秀。（財富中文網(wǎng)）

????譯者：任文科

????That kind of insight into an employee's strengths and weaknesses is exactly why entrepreneur Cole Harper pulls his hiring strategies from shows like Shark Tank and The Apprentice. He is CEO of Chicago-based SceneTap, a mobile app company that offers real-time demographics on nightclubs and bars, and he wants to ensure new hires can adapt to change.

????For instance, in 2010, Harper interviewed 23-year-old Danielle Bemoras for an internship. He wanted it to be awkward, so he met her at a bar, ordered a beer, and invited a competing job candidate for a joint job interview. While her competitor talked over others and dominated the conversation, Bemoras ordered water and remained respectful. Bemoras got the internship.

????It didn't stop there. A few months later, when Bemoras's job turned into a full-time marketing position, Harper threw out another concept stolen from reality TV: Five core SceneTap employees -- all in their 20s -- would live and work together in a house in Austin, á la the Real World. (Harper would also live in the house.)

????Harper wanted the team to work quickly and gel together while SceneTap participated in an accelerator program and readied for a launch at South by Southwest in Austin. Bemoras and four other employees agreed to the deal, sharing work and living space for 10 months. Personal privacy went out the window, roommates bickered over pets and dishes, and brainstorming sessions often extended into the wee-morning hours. "You could never tell when you were off the clock," says Andrew Nieman, SceneTap's director of business development who lived in the house.

????As it turned out, some of the best marketing and branding ideas came out of that 24-hour work environment, says Bemoras. Although she says she would not want to do it again, Bemoras and the four other employees remain close today -- just as Harper hoped.

????Some of their best bonding moments together? Watching reality TV.