耐克（Nike）

????說(shuō)起新興可穿戴計(jì)算市場(chǎng)的先驅(qū)，那就是耐克。這個(gè)運(yùn)動(dòng)服裝巨頭憑借Nike+大舉進(jìn)入市場(chǎng)。Nike+起初在跑步鞋內(nèi)放置傳感器，以記錄跑步距離和卡路里消耗量。而現(xiàn)在，Nike+還包含了獨(dú)立的跑步移動(dòng)應(yīng)用和Nike Fuel Band，這種帶有顯示器的腕帶可以通過(guò)無(wú)線(xiàn)方式與iPhone實(shí)現(xiàn)數(shù)據(jù)同步。如今，Nike+的用戶(hù)數(shù)已經(jīng)超過(guò)了1,100萬(wàn)。

Nike

????If ever there was a pioneer of the emerging wearable computing market, it would be Nike. The sportswear giant got into the market in a big way with Nike+. Starting with sensors placed inside running shoes to track distance run and calories burned, Nike+ now also encompasses a standalone running mobile app and the Nike Fuel Band, a wristband with a display that wirelessly syncs data to an iPhone. Now, the Nike+ community is over 11 million members strong.