星巴克（Starbucks）

????2011年，這家業(yè)內(nèi)領(lǐng)先的美國咖啡零售商發(fā)布了iPhone版星巴克應(yīng)用，為輕松便捷的店內(nèi)應(yīng)用購買樹立了榜樣。用戶可以在這款應(yīng)用內(nèi)訂購飲料，支付就像掃描數(shù)字條形碼那么簡單。這可能就是星巴克在該應(yīng)用上市第一年期間就實現(xiàn)1.1億美元移動應(yīng)用收入的原因。該應(yīng)用使人們得以一窺未來幾十年的購買方式。

Starbucks

????When the leading U.S. coffee retailer launched its Starbucks for iPhone app in 2011, it set an example for how easy in-store app purchases can be. Users can order their drinks within the app, and paying is as simple as scanning a digital barcode. That's probably why Starbucks reported $110 million in mobile app revenues during the app's first year on the market. Indeed, the app serves as a glimpse of how purchases will look in the decades to come.