????7.杰夫?貝佐斯

????職務(wù)：首席執(zhí)行官

????現(xiàn)任職務(wù)：亞馬遜董事會(huì)主席兼CEO

????貝佐斯像一條鯊魚(yú)一樣，擠壓著實(shí)體商店的生存空間，毫不留情，但他的無(wú)情能為亞馬遜（Amazon）股東帶來(lái)好處。亞馬遜令人印象深刻的不僅僅是網(wǎng)絡(luò)零售的低價(jià)格和無(wú)懈可擊的客戶服務(wù)，還有貝佐斯冒險(xiǎn)行事的作風(fēng)。他斷定，消費(fèi)者肯定會(huì)喜歡價(jià)格低廉的Kindle；而且，通過(guò)電子書(shū)銷(xiāo)售，他成功彌補(bǔ)了硬件的損失。他在公司內(nèi)部成立了一個(gè)出版部門(mén)，并建立了云服務(wù)部門(mén)，為公司提供計(jì)算能力，為普通消費(fèi)者提供音樂(lè)。目前，公司正在醞釀生產(chǎn)智能手機(jī)?；蛟S，貝佐斯確實(shí)是一條冷血的鯊魚(yú)，但他很清楚如何打造一家企業(yè)，以及如何帶領(lǐng)它順利航行，這一點(diǎn)同樣毋庸置疑。

????--D.R.

????7.Jeff Bezos

????Position:Chief executive officer

????Currently:Chairman and CEO, Amazon

????Call Bezos a shark for his relentless undercutting of brick-and-mortar standbys, but his ruthlessness has been good for Amazon shareholders. It isn't just the online retailer's low prices and unbeatable customer service that impresses; it's also the way Bezos takes risks. He bet that consumers would embrace the ultra- cheap Kindle and that he'd make up for losses on the hardware with consumer spending on e-books. He rolled out an in-house publishing arm and set up a cloud-services unit that offers computing capacity to companies and music to consumers. A smartphone is in the works. Bezos may be a shark, but there's no denying that he also knows how to build a business and keep it sailing.

????--D.R.