????9. 特雷沃爾?愛德華茲

????職務(wù)：首席營銷官

????現(xiàn)任職務(wù)：耐克全球品牌管理副總裁

????當(dāng)各大公司的首席營銷官們紛紛祭出社交媒體戰(zhàn)略時，愛德華茲早已先行一步：在他的帶領(lǐng)下，耐克公司（Nike）推出了一款跑步軟件，運(yùn)動員可以通過軟件跟蹤個人的進(jìn)步情況，并在線進(jìn)行分享。結(jié)果，軟件用戶達(dá)到了850萬人，上傳的跑步里程已經(jīng)超過6億英里。愛德華茲在耐克工作了20年，一直負(fù)責(zé)美洲、非洲、中東和歐洲的市場營銷業(yè)務(wù)；此外，他在公司品牌的國際化推廣方面也發(fā)揮了重要作用，通過“世界杯”期間引發(fā)熱議的廣告推廣活動幫助公司CEO馬克?帕克在足球運(yùn)動廣受歡迎的地區(qū)打開了市場。在市場營銷領(lǐng)域的競爭中，愛德華茲遙遙領(lǐng)先于其他競爭對手。

????——安妮?范德爾梅

????譯者：劉進(jìn)龍/汪皓

????9. Trevor Edwards

????Position:Chief marketing officer

????Currently:VP, Global Brand Management, Nike

????At a time when CMOs are grasping for social media strategies, Edwards cracked the code early: He helped spearhead Nike , which lets athletes track their progress with Nike software and then share it online. The result? Some 8.5 million users have logged more than 600 million miles. A 20-year Nike veteran who headed marketing in the Americas, plus Africa, the Middle East, and Europe, Edwards also has played a key role in the brand's international expansion, helping CEO Mark Parker make inroads in much of the soccer-obsessed world with Nike's buzzy World Cup campaign. This is one marketer who is running laps around the competition.

????--Anne VanderMey