????IPO日期：2012年3月29日

????3月份，個性印品網(wǎng)站CafePress上市時一切看起來都很好。該股首日開盤報21.50美元后即跳升，至收盤持平。接下來一段時間，股價也保持了相對穩(wěn)定。5月份，公司預測的季度利潤數(shù)據(jù)明顯低于分析師預測。隨后，股價開始大跌。

????CEO鮑勃·馬里諾將此歸咎于競選季選民們對于政治商品的興趣不高，這本應是一個很大的銷售機會。IPO 完成6個月后，該股下跌了52%。如今，該股股價已比IPO價格低了69%。

????IPO date:?3/29/2012

????Things looked promising when online specialty print maker CafePress (PRSS) went public in March. The stock jumped immediately after opening at $21.50 a share before ending the day flat. Although it rose steadily during the following days, the stock price plummeted in May, when the company projected a quarterly profit well below analysts' estimates.

????CEO Bob Marino blamed voter indifference to political merchandise in the election season, which should have been a big sales opportunity. Six months later, the stock was down by 52% and now it's trading at 69% below the IPO price.