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《財(cái)富》的500強(qiáng)長(zhǎng)壽品牌之旅

Adam Lashinsky
2013-05-09

一年一度的財(cái)富美國(guó)500強(qiáng)榜單發(fā)布期間,《財(cái)富》雜志資深編輯驅(qū)車前往硅谷,探訪了榜單上長(zhǎng)盛不衰的一些明星公司,探尋了這些品牌的長(zhǎng)壽秘訣。

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????然后,我們改變了拜訪的行業(yè)和地點(diǎn),沿101號(hào)高速公路來(lái)到舊金山,見到了大型藥品經(jīng)銷商麥克森公司(McKesson,第14位)的CEO約翰?哈默格倫。我曾經(jīng)認(rèn)為,奧巴馬總統(tǒng)的《平價(jià)醫(yī)療法案》(Affordable Care Act)至少有一點(diǎn)好處:通過(guò)為更多的人提供醫(yī)療保險(xiǎn),我們就可以減少不必要急診治療次數(shù)。哈默格倫確認(rèn)了我的觀點(diǎn)。不過(guò),對(duì)于該法案,他也有很多詳細(xì)的、有思想的、負(fù)面的批評(píng)意見。當(dāng)然,我今天選擇讓自己保持積極樂(lè)觀?!具€有一件積極的事:哈默格倫將很快離開惠普公司(Hewlett-Packard,第15位)董事會(huì);對(duì)此,他自己似乎并不傷感。】

????前往舊金山拜訪建筑工程公司URS(第248位)的CEO馬丁?科菲爾是我們的最后一站。這家公司帶給我們一個(gè)啟發(fā):URS將80%的重心放在北美,尤其是加拿大的含油砂行業(yè)和美國(guó)的Keystone輸油管道項(xiàng)目。科菲爾尤其看好美國(guó)基礎(chǔ)設(shè)施升級(jí)項(xiàng)目這個(gè)大好機(jī)會(huì)。實(shí)際上,在我拜訪過(guò)的美國(guó)公司CEO當(dāng)中,他是最樂(lè)觀的一位,至少除了信息科技行業(yè)之外。(筆者很快將推出對(duì)科菲爾的進(jìn)一步報(bào)道。)

????對(duì)于福特福星混合動(dòng)力車,我非常喜歡。為了慶?!敦?cái)富》500強(qiáng)公司榜單的公布,同時(shí)也是為了宣傳福特作為一家偉大的美國(guó)公司所取得的成功,福特公司把車借給我使用——把另外一輛更有男人味的皮卡借給了我在紐約的上司。福特一直對(duì)自己生產(chǎn)的汽車引以為豪。(憤世嫉俗者請(qǐng)注意:如果我不喜歡這輛車,我根本不會(huì)有只言片語(yǔ)提到它。我女兒非常喜歡這款車,不過(guò)她很明確地表示,她喜歡的是汽車亮麗的外觀。)我所駕駛的車型零售價(jià)在32,000美元左右,安靜舒適,馬力十足,而且安裝了非常易于使用的儀表盤通信系統(tǒng)。這套系統(tǒng)在15秒內(nèi)就可以與我的iPhone手機(jī)完成同步。

????我駕駛著一輛由歷史比《財(cái)富》雜志更悠久的美國(guó)標(biāo)志性公司生產(chǎn)的汽車,從芯片設(shè)備制造商到閃存公司,從醫(yī)療產(chǎn)品經(jīng)銷商到建筑公司,一路拜訪,一路思索。真是不錯(cuò)的一天。(財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????Shifting industries and locations, we drove up the 101 freeway to San Francisco to see John Hammergren, CEO of mighty McKesson (MCK, No. 14), the massive drug distributor. Hammergren confirmed my understanding that it's possible to say at least one good thing about the president's Affordable Care Act: By providing more people with health insurance we'll cut down on unnecessary emergency-room visits. He had plenty of detailed, thoughtful, and lamentable criticisms of the act too. I'm choosing to stay positive today. (Here's something else positive: Hammergren is shortly leaving the board of Hewlett-Packard (HPQ, No. 15); he doesn't seem too broken up about that.)

????Our last visit was with Martin Koffel, CEO of construction-engineering firm URS (URS, No. 248), based in San Francisco. This was a revelation: URS is 80% focused on North America, notably the tar sands industry in Canada and the Keystone pipeline in the U.S. Koffel is particularly bullish on the opportunities for infrastructure improvements in the U.S. In fact, he's perhaps the most optimistic CEO of a U.S. company I've spoken to in forever, outside the information-technology industry at least. (I'll have more to report from Koffel soon.)

????As for that Ford Fusion hybrid, I loved it. Ford lent it to me—and a far more manly pickup truck to my boss in New York—to help us promote our big day and also Ford's success as a great American company that is proud of its vehicles. (Note to cynics: If I didn't like the car, I would simply have kept mum about it. My young daughter really liked it, but she stated unequivocally that was due to the car's shininess.) The model I drove, which retails for around $32,000, was quiet, powerful, comfortable, and sports an incredibly easy-to-use dashboard communications system. It synched with my iPhone in about 15 seconds.

????From chip equipment manufacturing to flash storage to health-products distribution to a company that builds things, all in a car made by an American icon that's been around longer than Fortune. Not bad for a day's work.

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