圖表告訴你：iTunes到底有多賺錢
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????蘋果（Apple）仍然還是一家成長型公司嗎？《華爾街日報》（Wall Street Journal）拋出的這個問題話音未落，科技博客Asymco的賀拉斯?德迪歐已經(jīng)找到了新的方式，來突顯蘋果公司內(nèi)部常常被忽視的一個增長來源。 ????在本文所附的圖表中，德迪歐編排了谷歌（Google）核心業(yè)務(wù)【即不包括摩托羅拉（Motorola）和“其他”】的收入類別，然后把它與蘋果iTunes/軟件/服務(wù)部門的收入構(gòu)成進行了比較。 ????如果把蘋果付給應(yīng)用程序開發(fā)商的70％分成（這部分所得不計入蘋果公司的收入）計算在內(nèi)，德迪歐認(rèn)為，iTunes集團的“毛”收入達(dá)到了235億美元，年同比增長34％。 ????德迪歐寫道：“按年計算，蘋果iTunes/軟件/服務(wù)的規(guī)模幾乎是谷歌核心業(yè)務(wù)的一半，且增速略高于后者。 ????“iTunes內(nèi)容和服務(wù)‘帝國’如果自立門戶，將在《財富》美國500強公司中名列第130位【名次略低于美鋁公司（Alcoa），而高于醫(yī)藥公司禮來（Eli Lilly）】?！保ㄘ敻恢形木W(wǎng)） ????譯者：項航 |
????Is Apple still a growth company? With the Wall Street Journal's question still hanging in the air, Asymco's Horace Dediu has found a novel way to highlight a source of growth within Apple (AAPL) that is often overlooked. ????In the attached chart, he's stacked the revenue categories of Google's (GOOG) core business (i.e. without Motorola and "other") and compared them with the revenue components of Apple's iTunes/Software/Services division. ????Taking into account the 70% Apple pays app developers (which the company doesn't report as revenue), Dediu figures the iTunes group had "gross" revenues of $23.5 billion with growth of 34% year over year. ????"On a yearly basis," he writes, "iTunes/Software/Services is nearly half of Google's core business and growing slightly faster. ????"The iTunes 'empire' of content and services would be ranked as number 130 in the Fortune 500 ranking of companies (slightly below Alcoa and above Eli Lilly)." |
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