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專欄 - 蘋果2_0

蘋果招聘行動昭示研發(fā)秘密

Philip Elmer-DeWitt 2014年02月10日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
想知道蘋果袖子里藏著什么錦囊妙計嗎?最好的辦法莫過于看看它最近都招募了哪些人才。他們包括:一名健身專家,一名睡眠專家,兩位時尚界備受矚目的CEO,及多名精通非侵入式無線生物傳感技術(shù)的硬件及軟件工程師。

????蘋果公司(Apple)招聘的有:一名健身專家,一名睡眠專家,兩位時尚界備受矚目的CEO,及多名精通非侵入式無線生物傳感技術(shù)的硬件及軟件工程師。這項技術(shù)主要用于測量各項生命體征,包括呼吸頻率、血糖水平、血氧濃度等。

????這些人在蘋果都做些什么呢?

????根據(jù)美國科技博客9to5Mac的馬克?古爾曼的說法,他們在研發(fā)所謂的iWatch。雖然收到外界的普遍期待,但這項產(chǎn)品卻仍然沒有發(fā)布。蘋果公司招募了十幾名團隊成員來開發(fā)這一產(chǎn)品。上周五,古爾曼公布了這些成員的背景資料。

????想知道蘋果有些什么錦囊妙計,最好的辦法或許是看看它都招聘了哪些人,以及為什么招聘他們。

????按照古爾曼名單中的順序,這些成員的簡短介紹如下:

????? 凱文?林奇:奧多比公司(Adobe)前首席技術(shù)官。去年三月加入蘋果,目前管理一支由前iPod和iOS開發(fā)者組成的內(nèi)部團隊。

????? 杰?布萊尼克:健身專家,來自耐克公司(Nike)。曾負責(zé)智能腕帶FuelBand的開發(fā)。布萊尼克是一名訓(xùn)練師和勵志演說家,在健身領(lǐng)域享有盛名。

????? 羅伊?雷曼:科學(xué)家,來自飛利浦研究中心(Phillips)。擅長利用非藥物手段提升睡眠質(zhì)量,曾開發(fā)用于睡眠監(jiān)測的微型傳感器。

????? 保羅?丹尼佛:時尚品牌伊夫圣羅蘭(Yves Saint Laurent)前CEO。在領(lǐng)導(dǎo)時尚行業(yè)這一最具價值的品牌之前,丹尼佛曾在蘋果公司供職多年。

????? 安吉拉?阿倫茨:時裝品牌博柏利(Burberry)前CEO。通過結(jié)合技術(shù)手段,她成功扭轉(zhuǎn)了博柏利的局面。現(xiàn)負責(zé)蘋果公司零售業(yè)務(wù),包括實體店和網(wǎng)店。

????? 本?謝弗:設(shè)計師。曾主導(dǎo)設(shè)計耐克“創(chuàng)新廚房實驗室”(Innovation Kitchen),正是這個實驗室研發(fā)了腕帶FuelBand和跑鞋F(xiàn)lyknit。

????? 烏耶恩?布洛克:曾在血糖監(jiān)測解決方案開發(fā)商C8 MediSensors公司擔(dān)任技術(shù)總監(jiān),這家公司曾開發(fā)了一種非侵入性方法以監(jiān)測血糖及其它生命體征。

????? 南希?多赫蒂:硬件工程師。曾在數(shù)字醫(yī)療公司Proteus Digital Health開發(fā)智能芯片及可消化藍牙智能藥丸。加入蘋果之前,她擔(dān)任過初創(chuàng)公司Sano Intelligence的硬件主管,該公司標榜自己的產(chǎn)品是“通向血液的應(yīng)用程序編程接口”。

????? 托德?懷特赫斯特:負責(zé)硬件開發(fā)。作為傳感器公司Senseonics的硬件開發(fā)副總裁,他領(lǐng)導(dǎo)技術(shù)隊伍開發(fā)了一款可連接智能手機的無線體感設(shè)備,利用該設(shè)備可實時監(jiān)測血糖水平。

????? 邁克爾?奧萊利:醫(yī)療儀器開發(fā)公司Masimo前首席醫(yī)療官,該公司銷售過一款可與iPhone兼容的無線脈搏血氧儀。

????? 拉維?納拉沙米安:生物傳感器及無線通信專家。供職于生物傳感技術(shù)公司Vital Connect時,納拉沙米安主要致力于開發(fā)測量呼吸和活動量的傳感器及可穿戴醫(yī)療設(shè)備。(財富中文網(wǎng))

????譯者:朱毓芬/汪皓

????A fitness expert. A sleep scientist. A pair of high-profile CEOs from the fashion industry. Lots of hardware and software engineers with expertise in wireless, non-invasive bionsensing -- measuring everything from respiration rates to glucose and oxygen levels in the blood.

????What are these people doing at Apple (AAPL)?

????Working on the so-called iWatch, according to9to5Mac's Mark Gurman. Gurman on Friday published profiles of the team Apple has assembled to build the widely anticipated but still unannounced product, including nearly a dozen recent hires.

????Who Apple hired and what it hired them for may be the best clue we'll get to what Apple has up its sleeve.

????Below: Brief summaries of Gurman's roster in the order he presents them.

????? Kevin Lynch: Former chief technology officer at Adobe. Joined Apple last March. Now manages a large in-house team of former iPod and iOS developers.

????? Jay Blahnik: Fitness expert. From Nike. Worked on the FuelBand; known in the field as a trainer and motivational speaker.

????? Roy Raymann: Scientist. From Phillips. Expert in non-pharmaceutical methods for improving the quality of sleep; developed miniature sensors for monitoring sleep.

????? Paul Deneve: Former CEO, Yves Saint Laurent. Worked at Apple for several years before leading one the most valuable brands in fashion.

????? Angela Ahrendts: Former CEO, Burberry. Credited with Burberry's tech-heavy turnaround. Tapped to head Apple retail, both brick-and-mortar and online.

????? Ben Shaffer: Designer. He was the director of Nike's "Innovation Kitchen," the R&D lab that produced the FuelBand and the Flyknit shoe.

????? Ueyn Block: Was director of engineering at C8 MediSensor, which developed a non-invasive way to glucose levels and other vital signs.

????? Nancy Dougherty: Hardware engineer. At Proteus Digital Health she worked on smart patches and ingestible, Bluetooth-connected smart pills. Most recently, she worked as a hardware lead for Sano Intelligence, whose tagline reads "the API for the bloodstream."

????? Todd Whitehurst: Hardware development. As Senseonics's VP of hardware engineering, he ran the engineering team for a wireless, smartphone-connected body sensor for monitoring glucose levels in real time.

????? Michael O'Reilly: Former chief medical officer for Masimo, which markets a wireless pulse oximeter for the iPhone.

????? Ravi Narashamian: Expert in biosensors and wireless communications. At Vital Connect he focused on sensors for measuring respiration and activity levels with wearable devices.

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