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收購(gòu)黑莓只是一個(gè)傳說(shuō)

Dan Primack 2013年11月06日

Dan Primack專注于報(bào)道交易和交易撮合者,從美國(guó)金融業(yè)到風(fēng)險(xiǎn)投資業(yè)均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務(wù)。作為一名新聞工作者,Dan還曾在美國(guó)馬薩諸塞州羅克斯伯里經(jīng)營(yíng)一份社區(qū)報(bào)紙。目前他居住在波士頓附近。
幾乎每周都會(huì)傳出消息,新的買(mǎi)家正在考慮收購(gòu)黑莓,但這些傳聞最終都不了了之。事實(shí)是,黑莓已經(jīng)落到了無(wú)人問(wèn)津的地步,但仍然不肯死心,希望證明自己仍有起死回生的能力。

????到目前為止,看來(lái)黑莓(Blackberry)還沒(méi)有被Fairfax金融收購(gòu),也沒(méi)被高通(Qualcomm)、瑟伯勒斯資本管理公司(Cerberus)、SAP、谷歌(Google)、聯(lián)想(Lenovo)、Facebook等公司收購(gòu)。當(dāng)然,更沒(méi)有被我姨媽卡羅爾買(mǎi)下。我想表達(dá)的意思是,它們都是這家有望成為Palm第二公司的潛在買(mǎi)家。

????11月4日上午,加拿大企業(yè)黑莓宣布,由于同屬加拿大的保險(xiǎn)集團(tuán)Fairfax未能籌措到足夠資金,黑莓將放棄與后者達(dá)成的47億美元出售協(xié)議。

????黑莓同時(shí)還宣布解雇首席執(zhí)行官托斯騰?海因斯,同時(shí)發(fā)行可轉(zhuǎn)換債券融資10億美元,其中Fairefax將購(gòu)買(mǎi)2.5億美元。這實(shí)際標(biāo)志著出售黑莓的議案已告一段落。債券為期7年,票面利率為6%,在黑莓股價(jià)達(dá)到10美元時(shí)可選擇轉(zhuǎn)換為普通流通股。(比黑莓上周五收盤(pán)時(shí)股價(jià)高出28.7%——不過(guò)本周一隨著壞消息傳出,黑莓股價(jià)再次暴跌。)

????塞貝斯公司(Sybase)前首席執(zhí)行官程守宗將出任黑莓臨時(shí)首席執(zhí)行官。程守宗還是私募資本公司銀湖資本(Silver Lake)的高級(jí)顧問(wèn)?!俱y湖曾打算收購(gòu)戴爾(Dell),但對(duì)黑莓沒(méi)表現(xiàn)出過(guò)半點(diǎn)興趣?!?/p>

????誠(chéng)然,許多深陷泥潭的科技公司最終都落得無(wú)人問(wèn)津的地步。即便一些鼎鼎大名的公司也是如此。不過(guò),它們總是向媒體宣稱有許多求購(gòu)者——直到最后一刻還不忘抓住大家的眼球。黑莓的情況有些不同,迄今為止,鮮有媒體指破它自編自演的這出好戲。讓我們看看下面幾個(gè)例子:

????? 路透社(Reuters):思科(Cisco)、谷歌、SAP探討收購(gòu)黑莓。

????? 華爾街日?qǐng)?bào)(WSJ):聯(lián)想接洽黑莓

????? 紐約時(shí)報(bào)(NY Times):高通和瑟伯勒斯考慮聯(lián)合收購(gòu)黑莓

????? 華爾街日?qǐng)?bào):黑莓上周與Facebook探討收購(gòu)可能

????很多時(shí)候,當(dāng)我致電這些報(bào)道中提到的潛在“買(mǎi)家”,聯(lián)系這些公司企業(yè)發(fā)展部門(mén)的人,通常會(huì)出現(xiàn)下面這樣的對(duì)話:

????我:貴公司是否在考慮收購(gòu)黑莓?

????他們:沒(méi)有。

????我:但有報(bào)道稱你們有意收購(gòu)黑莓,你們對(duì)此怎么看?

????他們:黑莓的人邀請(qǐng)了我們,我們赴會(huì)完全是出于禮貌。

????最明顯的破綻就是,每周都會(huì)傳出有某家新的公司有意收購(gòu)黑莓,但此前傳出有意收購(gòu)的公司卻再也沒(méi)了動(dòng)靜。更別提Fairfax最初提出的收購(gòu)案中,居然沒(méi)有規(guī)定毀約費(fèi)。

????我明白,黑莓被收購(gòu)的報(bào)道能帶來(lái)很多點(diǎn)擊量,但要到什么時(shí)候,編輯對(duì)報(bào)道真實(shí)性的堅(jiān)持才會(huì)壓倒對(duì)點(diǎn)擊量的渴求?情況往往是,假如收購(gòu)案最終成真,反倒不會(huì)有什么報(bào)道了。(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航????

????Well, it looks like Blackberry (BBRY) isn't being acquired by Fairfax Financial. Or by Qualcomm. Or by Cerberus, SAP, Google, Lenovo, Facebook or my Aunt Carol. From what I can tell, they all were equally likely buyers for this generation's version of Palm.

????The Canadian company this morning announced that its $4.7 billion "agreement" with Fairfax is off, after the Canadian insurance conglomerate failed to line up financing.

????In fact, the entire sale attempt is dead – with Blackberry instead tossing CEO Thorsten Heins and agreeing to sell US$1 billion in convertible notes to Fairfax ($250m) and other investors. The debentures have a 7-year term, 6% coupon and are convertible into common stock at a price of US$10 per share (28.7% premium to Friday's closing price – although shares are tanking on the news).

????The new interim CEO will be John Chen, the former Sybase CEO who had been serving as a senior advisor to private equity firm Silver Lake (which, for the record, went all-in for Dell but wouldn't touch Blackberry with a 10-foot keyboard).

????To be sure, lots of struggling tech companies fail to get acquired. Even well-known ones. And, along the way, they often insist to reporters that there are interested suitors-- in a desperate plea for one last bout of attention. What was unusual with Blackberry, however, is how few reporters called the obvious bluff. Just look at this sampling

????? Reuters: Cisco, Google, SAP discussing BlackBerry bids

????? WSJ: Lenovo Approaches BlackBerry

????? NY Times: Qualcomm and Cerberus Join a Bid for BlackBerry

????? WSJ: BlackBerry Met With Facebook Last Week on Potential Bid

????In many of those cases, I called corporate development folks at the possible "buyer." Usually it went like this:

????Me: Are you considering a Blackberry bid?

????Them: No.

????Me: Then what do you make of the reports?

????Them: They asked us to look, so we took the meeting as a courtesy.

????The key tell was how a new suitor was leaked each week, rather than the prior suitor becoming more serious. Not to mention the fact that Fairfax structured its initial "bid" without being required to pay a breakup fee.

????I know that Blackberry acquisition stories generated lots of clicks, but at what point does editorial judgment overwhelm self-interest? If a deal ultimately happens, it will be for scrap. And that was always the case.

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