風(fēng)投公司披露“內(nèi)部運(yùn)營(yíng)手冊(cè)”
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????4. 簡(jiǎn)化推介書(shū) ????一次產(chǎn)品演示要比演示文稿（PPT）有用50倍。一個(gè)是對(duì)事物的描述，另一個(gè)則是這個(gè)事物本身。產(chǎn)品是我們的食物；為我們提供給養(yǎng)……我們不喜歡讓創(chuàng)業(yè)者花大量時(shí)間來(lái)制作演示文稿。如果看到一份演示文稿的名稱(chēng)含有“第36版”的字樣，我們會(huì)受到驚嚇。 ????我們喜歡的東西沒(méi)有固定的模式，但我們可能會(huì)用2-5分鐘來(lái)看推介書(shū)，然后決定是否和這家公司見(jiàn)面。那樣的演示文稿有多少頁(yè)呢？要看情況而定，但如果你需要20頁(yè)內(nèi)容詳盡的演示文稿來(lái)講述自己的故事，那就意味著你的故事需要修改。在我們投資的公司中，約有五分之一的公司在獲得投資前根本就沒(méi)有拿出推介書(shū)——通常是因?yàn)樗鼈兊漠a(chǎn)品本身已經(jīng)很能說(shuō)明問(wèn)題，或者我們對(duì)這個(gè)團(tuán)隊(duì)或這個(gè)行業(yè)非常熟悉，所以不需要推介書(shū)。 ????5. 人們對(duì)你有何評(píng)價(jià)？ ????我們極端信任參考信息，對(duì)于那些開(kāi)誠(chéng)布公、毫不掩飾地和我們分享其觀點(diǎn)的朋友、同事以及合伙人，我們都欠他們一個(gè)人情。我們會(huì)設(shè)法避開(kāi)那些毫無(wú)意義的問(wèn)題（比如“他們的優(yōu)勢(shì)和弱點(diǎn)在哪里？”）。相反，我們重點(diǎn)關(guān)注的東西能幫助我們決定是否為創(chuàng)業(yè)者提供支持，這些問(wèn)題包括： ????? 他和你認(rèn)識(shí)的其他創(chuàng)業(yè)者相比怎么樣？排名前10%？5%？1%？ ????? 哪些東西讓你相信他與眾不同？ ????? 如果你是我們，而且你決定對(duì)這家公司投資，你覺(jué)得他在哪些方面最需要幫助？ ????我們會(huì)盡可能多的尋找參考信息。 ????---------------------------- ????不知道其他風(fēng)投公司是不是也有類(lèi)似的內(nèi)部文件；如果有的話，不知道它們會(huì)不會(huì)也在網(wǎng)上公布這些文件，這是一件很有意思的事。（財(cái)富中文網(wǎng)） ????譯者：Charlie? |
????4. Sweep the deck ????A demo is 50 times more useful than slides. One is a description of a thing, the other is the thing itself. Product is our sustenance; feed us... We don't like the idea of entrepreneurs spending lots of time making presentations. When we see "v36" in the filename of a presentation, it terrifies us. ????There is no standard format we like, but we probably spend 2-5 minutes reading a deck when we are deciding whether to meet a company. How many slides? Depends, but if you need 20 detailed pages to tell your story, your story needs work. In roughly one-fifth of our portfolio companies, we never saw a deck before investing -- usually because the product spoke so loudly for itself, or we knew the team and business so well we didn't need a deck. ????5. What are people saying about you? ????We put great faith in the value of reference calls, and we owe a debt to the friends, colleagues, and partners who are willing to share open, unvarnished views. We try to skip nonsense questions ("what are their strengths and weaknesses") and instead focus on things that will help us decide whether to back a founder: ????? How does this person compare to other founders you've known? Top 10%? 5%? 1%? ????? What makes you believe this person is extraordinary? ????? If you were us, and decided to invest in the company, in what areas would you guess this person would need the most help? ????We call as many references as we can find. ????---------------------------- ????It should be interesting to see if other VC firms have similar internal documents and, if so, whether or not they'll post them online. |
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