中國(guó)人最愛iPhone 5S
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????如果蘋果公司（Apple）當(dāng)初設(shè)計(jì)定價(jià)較低的iPhone 5C是著眼于擁有10多億手機(jī)用戶的中國(guó)市場(chǎng)（就像很多分析師認(rèn)為的那樣），他們可能忘了把這個(gè)消息告訴中國(guó)人。 ????上周五蘋果公司最新推出的iPhone 5S和iPhone 5C在全球9個(gè)國(guó)家和地區(qū)開售。在這9個(gè)國(guó)家和地區(qū)中，中國(guó)對(duì)iPhone 5C的興趣最低。 ????移動(dòng)應(yīng)用分析公司Localytics在新機(jī)發(fā)售后72小時(shí)后對(duì)2,000萬臺(tái)iPhone進(jìn)行了調(diào)查，調(diào)查發(fā)現(xiàn)，全球范圍內(nèi)5S占新發(fā)售機(jī)型的78%，而在中國(guó)高達(dá)91%。
????“一個(gè)可能的解釋是，”報(bào)告稱，“新增的金色iPhone 5S對(duì)亞洲市場(chǎng)特別有吸引力?！?/p> ????英國(guó)是另一個(gè)極端；31%的英國(guó)消費(fèi)者選擇購(gòu)買定價(jià)較低的iPhone 5C。 ????“英國(guó)經(jīng)濟(jì)仍處在復(fù)蘇之中，”Localytics公司認(rèn)為?！八麄儗?duì)iPhone 5s的偏愛略低可能是因?yàn)橄M(fèi)者對(duì)成本更敏感。英國(guó)手機(jī)市場(chǎng)的補(bǔ)貼也比不上美國(guó)市場(chǎng)，也使得消費(fèi)者先期支付的費(fèi)用較高?！?/p> ????迄今為止，美國(guó)仍然是新iPhones手機(jī)最大的市場(chǎng)，占全球購(gòu)買量的68%。參見下表：?? |
????If Apple (AAPL) designed the lower-cost iPhone 5C with the billion-plus Chinese mobile phone market in mind -- as many analysts opined -- someone forgot to tell the Chinese. ????Of the nine countries included in the launch of Apple's new iPhones Friday, none showed less interest in the iPhone 5C than China. ????A Localytics survey of 20 million iPhones conducted 72 hours after launch found that the split between the iPhone 5S and the iPhone 5C was 78% worldwide but 91% in China. ????"One possible explanation," the report suggested, was the "hoopla around the addition of the gold-colored iPhone 5s as a very attractive addition in particular for Asian markets." ????The U.K. came in at the other end of the spectrum; 31% of British buyers opted for the cheaper iPhone 5C. ????"With the economy in the U.K. still in recovery," Localytics suggested, "a slightly less strong affinity for the 5s could be the result of a more cost-conscious buyer. Subsidies also play less of a role in the U.K.'s phone market than in the US, making the upfront cost of phones higher for consumers." ????The U.S. remains the No. 1 market for the new iPhones by far, representing 68% of all purchases worldwide. See chart below:??? |
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????分析方法：“Localytics是全球領(lǐng)先的、專注于移動(dòng)和網(wǎng)絡(luò)應(yīng)用的分析營(yíng)銷平臺(tái)，覆蓋超過10億臺(tái)設(shè)備、20,000個(gè)應(yīng)用程序和5,000家客戶。Localytics每月處理500億數(shù)據(jù)點(diǎn)。對(duì)于這項(xiàng)研究，我們調(diào)查了全球2,000萬臺(tái)唯一iPhone手機(jī)，并按國(guó)家進(jìn)行細(xì)分。研究時(shí)間段是從2013年9月20日iPhone 5S和iPhone 5C開售至本周一，即2013年9月23日。”?（財(cái)富中文網(wǎng)）?? |
????Methodology: "Localytics is the leading analytics and marketing platform for mobile and web apps across more than 1 billion devices, 20,000 apps and 5,000 customers. Localytics processes 50 billion data points monthly. For this study, we examined over 20 million unique iPhones and investigated the breakdowns by country. The timeframe for this study is all active iPhones from when the iPhone 5s and 5c were first released on September 20th, 2013 until Monday September 23rd, 2013."????? |
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