今日?qǐng)D片：蘋果和三星手機(jī)利潤一覽
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????上周三，我們發(fā)布了一張來自賀拉斯?德迪歐的名為“模糊快照”的圖片，描繪了全球手機(jī)市場的出貨情況。我們很想知道如果換成手機(jī)利潤，圖片會(huì)是什么面貌？ ????所幸并未等太長時(shí)間。德迪歐第二天就在個(gè)人博客Asymco 上發(fā)布了一組圖片，展示了全球各大知名手機(jī)品牌從2007年開始的營收和運(yùn)營利潤情況。 ????上面這幅圖來自于我們的節(jié)選，僅有蘋果（Apple）和三星（Samsung）兩家公司。圖片顯示了兩家公司智能手機(jī)出貨量、手機(jī)整體出貨量、營收和運(yùn)營利潤的歷史四季平均值。
????德迪歐還別出心裁地把這四個(gè)方面合到一塊，將其命名為AMP指數(shù)（Asymco手機(jī)業(yè)績），意在評(píng)估各大手機(jī)公司創(chuàng)造的總價(jià)值。 ????請(qǐng)大家注意，按照德迪歐的估算，雖然蘋果仍然把持著全球移動(dòng)市場60%到70%的利潤，但三星在AMP這個(gè)指標(biāo)上已經(jīng)后來居上。（財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航?? |
????On Wednesday, when we posted Horace Dediu's "fuzzy snapshot" of the worldwide mobile phone market by units shipped, we wondered what the chart would look like if Dediu was graphing instead mobile phone profits. ????We didn't have to wait long for an answer. The next day, Dediu's Asymco website offered a multipart graph of the revenues and operating profits of the most visible global phone brands since 2007. ????The chart above, adapted from that graph, displays just the Apple (AAPL) and Samsung portions. It shows the trailing four-quarter average of shares of smartphones shipped, all mobile phones shipped, revenues and operating profits. ????Dediu has also averaged the four factors into a single number he calls the AMP index (Asymco Mobile Performance), a measure of the total value generated by each of major vendors. ????Note that although Apple still captures, by Dediu's estimates, between 60% and 70% of the world's mobile phone profits, Samsung has overtaken it by AMP. |
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