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專(zhuān)欄 - 蘋(píng)果2_0

蘋(píng)果在中國(guó)遭遇售后維修詐騙案

Philip Elmer-DeWitt 2013年04月17日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話。蘋(píng)果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋(píng)果投資者也賺得盆滿缽滿。不過(guò),Elmer-DeWitt認(rèn)為,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
日前,溫州警方破獲了一起利用蘋(píng)果售后服務(wù)漏洞,以假配件向公司換取正版配件并掉包炮制翻新機(jī)進(jìn)行銷(xiāo)售的團(tuán)伙詐騙案件。

山寨iPhone手機(jī)。圖片來(lái)源:Hongkiat.com

????這則消息頗具諷刺性。一方面,中國(guó)官方媒體每天針對(duì)所謂歧視性的iPhone手機(jī)售后政策對(duì)蘋(píng)果(Apple)口誅筆伐,與此同時(shí),蘋(píng)果公司則正在調(diào)查一個(gè)中國(guó)詐騙團(tuán)伙。他們利用了蘋(píng)果的維修政策暗中牟利。

????據(jù)英國(guó)科技網(wǎng)站The Register周一報(bào)道,中國(guó)溫州一家銷(xiāo)售蘋(píng)果產(chǎn)品的電子商店有五名員工被捕。據(jù)報(bào)道,這五名員工以有故障需要更換為由,向蘋(píng)果公司提交了121部假冒的iPhone 4S手機(jī)“BAND配件”(BAND為廠家專(zhuān)業(yè)術(shù)語(yǔ),指整機(jī)除電池、后蓋外的其余部分——譯注。目前尚不清楚這些BAND是調(diào)制解調(diào)器配件還是主板)。很明顯,這個(gè)詐騙團(tuán)伙購(gòu)買(mǎi)后蓋、電池和其他組件后,經(jīng)過(guò)重新組裝就可以當(dāng)作全新的iPhone銷(xiāo)售。

????The Register的菲利?蒙卡斯特報(bào)道稱(chēng):“蘋(píng)果花了一個(gè)多月的時(shí)間才發(fā)現(xiàn)這起詐騙。之后,蘋(píng)果公司通知店鋪老板開(kāi)始展開(kāi)調(diào)查。4月1日,警方最終抓獲了本案的主犯——商店的一位女性工程師及其男友。”

????就在詐騙團(tuán)伙被摧毀的當(dāng)天,蒂姆?庫(kù)克向蘋(píng)果的中國(guó)用戶致歉,同時(shí)修改了公司的保修政策,保證在中國(guó)符合保修政策的iPhone 4與4S,在維修時(shí)均將更換全新(而非翻新)配件。(財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????Talk about an ironic twist. Even as Apple (AAPL) was being lambasted daily in Chinese state-run media for what was being portrayed as unfair iPhone return policies, the company was investigating a ring of Chinese scammers taking advantage of those same policies to rip the company off.

????According to a report Monday in The Register, five employees at an electronics store selling Apple goods were arrested in Wenzhou, China, after they submitted 121 fake iPhone 4S "BAND parts" (it's not clear if these are modem assemblies or motherboards or what) to Apple, claiming they were defective and needed replacing. Apparently the scammers would buy a back cover, battery, and other components, re-assemble the device and sell it as a new iPhone.

????"It took Apple over a month to spot the scam," The Register's Phil Muncaster reports, "after which the owner of the store in question was informed and an investigation begun. On April 1 police finally cuffed a shop engineer and her boyfriend as the ringleaders."

????As it turns out, the arrest took place the same day Tim Cook issued an apology to Apple's Chinese customers and changed the company's return policy, guaranteeing that any iPhone 4 and 4S brought in for repair under warranty in China would be replaced with new (not refurbished) parts.

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