蘋(píng)果谷歌大戰(zhàn)應(yīng)用程序商店
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????谷歌（Google）Android平臺(tái)的設(shè)備制造商或許賣(mài)出了更多的移動(dòng)設(shè)備，但蘋(píng)果（Apple）的應(yīng)用程序商店仍然是應(yīng)用開(kāi)發(fā)商的最佳謀生之所。 ????荷蘭分析公司Distimo在上周五發(fā)布的年終回顧中這樣寫(xiě)道： ????“在蘋(píng)果應(yīng)用程序商店與谷歌Play收入總和最高的20個(gè)國(guó)家里，2012年11月，蘋(píng)果應(yīng)用程序商店一天的收入通常能超過(guò)1,500萬(wàn)美元，而谷歌Play的收入只有近350萬(wàn)美元?！?/p> ????雖然谷歌Play似乎正在迎頭趕上——過(guò)去四個(gè)月中，谷歌Play的收入總計(jì)增長(zhǎng)了43%，而同期蘋(píng)果的收入僅增長(zhǎng)了21%——但谷歌仍然任重道遠(yuǎn)。回過(guò)頭看看2012年1月，蘋(píng)果應(yīng)用程序商店的每日收入估計(jì)增長(zhǎng)了約51%（ipad的收入增長(zhǎng)了71%，而iPhone的增加了40%）。 ????該報(bào)告給出了許多令人意外的細(xì)節(jié)。比如說(shuō)： ????應(yīng)用程序營(yíng)收增長(zhǎng)最快的國(guó)家：俄羅斯在iPad平臺(tái)高居榜首（增速143%），日本（增速138%）和韓國(guó)（增速94%）分別在iPhone和谷歌Play平臺(tái)位居第一。 ????增速最快的應(yīng)用程序：美國(guó)在線（AOL）花了9年時(shí)間才發(fā)展了100萬(wàn)用戶，F(xiàn)acebook則花了9個(gè)月。在移動(dòng)平臺(tái)，《你畫(huà)我猜》（Draw Something）只用了9天時(shí)間，而Line Pop只花了3天——而且在12天內(nèi)創(chuàng)造了約100萬(wàn)美元營(yíng)收。 ????更少的贏家，更大的份額：在2012年1月時(shí)，11款應(yīng)用程序占據(jù)了蘋(píng)果應(yīng)用程序商店10%的營(yíng)收。到了11月，這個(gè)數(shù)字下降到7款。 ????平均銷(xiāo)售價(jià)格取決于平臺(tái)：自今年1月以來(lái)，iPad平臺(tái)軟件銷(xiāo)售價(jià)格下降了8%，不過(guò)iPhone平臺(tái)上漲了16%。谷歌Play的平均銷(xiāo)售價(jià)格要相對(duì)更高。導(dǎo)航軟件的定價(jià)通常最高。 ????程序內(nèi)購(gòu)買(mǎi) vs.一次性付費(fèi)：2012年，程序內(nèi)購(gòu)買(mǎi)產(chǎn)生的營(yíng)收持續(xù)增長(zhǎng)，它在蘋(píng)果應(yīng)用程序商店所占的比例從1月份的53%上漲至11月份的69%。不過(guò)，在iOS平臺(tái)，從銷(xiāo)售額最高的10大軟件來(lái)看，一次性付費(fèi)仍然貢獻(xiàn)了35%的營(yíng)收。 ????游戲貢獻(xiàn)的營(yíng)收最多：具體見(jiàn)下圖。 ???? |
????Manufacturers on Google's (GOOG) Android platform may be selling more devices, but Apple's (AAPL) App Store is still the best place to be for developers trying to make a living. ????That's the bottom line in the?year-end review?published Friday by?Distimo, a Dutch analytics company: ????"On a typical day in November 2012, the revenues in the Apple App Store exceeded $15M USD, while in Google Play the revenues are just below $3.5M USD in 20 of the largest countries in both app stores." ????And although Google Play seems to be catching up -- its revenue grew an aggregated 43% in the past four months compared with Apple's 21% -- it still has a long way to go. Looking back to January 2012, the App Store's daily revenue grew an estimated 51% (split 71% for the iPad and 40% for the iPhone). ????The report is packed with surprising details. For example: ????Countries with fastest app revenue growth: Russia leads the world on the iPad (up 143%), Japan leads on the iPhone (+138%) and Korea in Google Play (+94%) ????Fastest growing apps: It took AOL (AOL) nine years and Facebook (FB) nine months to hit the 1 million user mark. The mobile app Draw Something did it in nine days; Line Pop did it in three -- and within 12 days had generated an estimated $1 million in revenue. ????Fewer winners take home more:?In January 2012, 11 apps accounted for 10% of the revenues on the App Store. By November, that number was down to 7. ????The average selling price varies by platform:?It's down 8% since January on the iPad and up 16% on the iPhone. Google Play apps, on average, are more expensive. Navigation apps, on average, cost the most. ????In-app purchases vs. one-off sales: Revenue from in-app purchases continued to grow in 2012 -- from 53% in January on the App Store to 69% in November -- but one-off sales still generated 35% of the revenue among the top 10 money makers on Apple's iOS. ????The big money is in the game market: See chart below. |
????譯者：項(xiàng)航
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