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機密十三：在餐桌邊設計 ????蘋果的工業(yè)設計團隊擁有15到16名成員，負責設計包括iPhone在內(nèi)的蘋果所有產(chǎn)品。他們的工作方式很像一個大家庭，大家都聚在餐桌邊進行設計。資深設計師克里斯?斯特林格認為自己的團隊都是一群狂熱分子。他在證詞中說：“我們帶著素描本坐在餐桌邊，互相交換意見。我們能聽到最尖銳和最坦誠的批評。”事實上，設計師們會為一個簡單的按鈕設計多達50種方案。 機密十四：大部分iPhone用戶希望購買保護套 ????蘋果也許純粹是為了設計，但數(shù)以百萬計的iPhone用戶認為，保護自己的手機同樣重要。蘋果內(nèi)部的一份調(diào)查顯示，78%的iPhone用戶購買了保護套。 |
The kitchen table ????When Apple's industrial designers, a group of 15 or 16, drum up the looks for the company's products -- the iPhone, included -- it's done so family-style around a kitchen table. "We'll sit there with our sketch books and trade ideas," veteran designer Chris Stringer testified, who referred to the team as a pretty maniacal group of people. In fact, the group may end up with 50 designs for one single button. Said Stringer: "That's where the really hard, brutal honest criticism comes in." Most iPhone users want a case ????Apple may be all about purity of design, but for millions of iPhone users, protecting their gear is just as important. An internal company survey revealed that 78% of all iPhone users buy cases. |
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