專利戰(zhàn)：蘋(píng)果步步緊逼，三星陣前換帥
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????新任CEO具有半導(dǎo)體背景，而前CEO則來(lái)自移動(dòng)電話部門。 ????蘋(píng)果（Apple）訴三星（Samsung）侵犯專利案將于7月30日開(kāi)庭，而目前還看不到雙方有任何和解的跡象。就在這時(shí)，三星于上周四更換了掌門人。 ????據(jù)路透社（Reuters）報(bào)道，已經(jīng)在三星集團(tuán)工作27年的權(quán)五鉉將接替崔志成，成為三星新任CEO。而崔志成上個(gè)月剛剛在舊金山按法院的要求與蘋(píng)果CEO蒂姆?庫(kù)克進(jìn)行了調(diào)解會(huì)談。 ????不過(guò)雙方的會(huì)談沒(méi)有任何結(jié)果。 ????我們不會(huì)對(duì)三星高層變動(dòng)的細(xì)節(jié)不懂裝懂地妄加揣測(cè)，不過(guò)據(jù)中國(guó)網(wǎng)站TechWeb.com.cn的報(bào)道，新任CEO權(quán)五鉉來(lái)自三星的半導(dǎo)體和液晶顯示器部門，而對(duì)這兩個(gè)部門來(lái)說(shuō)，蘋(píng)果是他們最重要的客戶之一。 ????而前任CEO崔志成曾擔(dān)任三星移動(dòng)電話部門總裁。這個(gè)部門去年已經(jīng)取代了蘋(píng)果、諾基亞（Nokia）和黑莓手機(jī)生產(chǎn)商RIM，成為世界第一大智能手機(jī)廠商。 ????蘋(píng)果認(rèn)為三星手機(jī)熱賣的原因是因?yàn)槟７铝颂O(píng)果的工業(yè)設(shè)計(jì)。另外，三星采用的谷歌（Google）安卓（Android）操作系統(tǒng)也被喬布斯斥為徹頭徹尾的“剽竊”。 ????現(xiàn)在蘋(píng)果在歐洲、亞洲和美國(guó)都對(duì)三星提起了專利訴訟。 ????最近蘋(píng)果又對(duì)三星發(fā)動(dòng)了新一輪法律攻勢(shì)，上周四它要求美國(guó)國(guó)際貿(mào)易委員會(huì)（the U.S. International Trade Commission）禁止進(jìn)口三星最新款智能手機(jī)——也就是近來(lái)熱賣的Galaxy S III。 ????譯者：樸成奎 |
????The new man comes from the semiconductor side, the old from mobile phones. ????With an Apple (AAPL) patent trial set to begin July 30 and no settlement in sight, Samsung replaced its chairman Thursday. ????According to Reuters, the new CEO is Kwon Oh-hyun, a 27-year veteran of the Korean electronics giant. He succeeds Choi Gee-sung, who met with Apple CEO Tim Cook last month in San Francisco for two days of court-ordered mediation talks. ????They failed to come to terms. ????We don't pretend to understand all the ramifications of the executive reshuffling, but according to TechWeb China, Kwon comes out of Samsung's semiconductor and liquid crystal display businesses, two divisions that count Apple as among their most important customers. ????Choi, the former CEO, had previously served as president of Samsung's mobile phone division, which in the past year has overtaken Apple -- as well as Nokia (NOK) and Research in Motion (RIMM) -- to become the world's leading smartphone vendor. ????Samsung, Apple charges, built its lead on the strength of Apple's industrial designs and an operating system -- Google's (GOOG) Android -- that Steve Jobs famously characterized as total iPhone "rip-off." ????Samsung is now being sued by Apple for patent infringement in Europe, Asia and the U.S. ????In its latest legal offensive, Apple asked the U.S. International Trade Commission Tuesday for a preliminary injunction banning importation of Samsung's newest smartphone, the hot-selling Galaxy S III. |
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