平板電腦市場(chǎng)iPad統(tǒng)治地位牢不可破
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????ChangeWave在三月份調(diào)查1,400名新潮電子產(chǎn)品愛好者時(shí)，計(jì)劃購(gòu)買平板電腦的受訪者中有86%青睞蘋果（AAPL）的iPad。 ????這一比例在星期二發(fā)布的后續(xù)調(diào)查中有所下降，而報(bào)告的題目就是誰(shuí)對(duì)Ipad構(gòu)成最大的威脅？ ????然而答案是沒得選擇。在5月份結(jié)束調(diào)查的2,893名消費(fèi)者中，7%計(jì)劃在未來(lái)90天內(nèi)購(gòu)買平板電腦，而其中的73%計(jì)劃購(gòu)買iPad。 ????iPad的競(jìng)爭(zhēng)對(duì)手無(wú)一得到10%以上的支持。 ????至少,三星（Samsung）Galaxy平板的支持率從3月份的3%上升至6%。下圖顯示，亞馬遜（Amazon）Kindle的份額仍然沒有從圣誕節(jié)后的暴跌中恢復(fù)過來(lái)。 |
????When ChangeWave polled 1,400 early adopter types in March, 86% of those planning to buy a tablet had their eye on Apple's (AAPL) iPad. ????The numbers are somewhat lower in a follow-up survey posted Tuesday under the headline Who Poses the Biggest Threat to Apple's iPad? ????Still, the answer seems to be none of the above. In a poll of 2,893 consumers conducted in May, 7% planned to buy a tablet within the next 90 days, and 73% of those planned to buy an iPad. ????None of the iPad's competitors rose above single digits. ????At least the Samsung Galaxy Tab's ChangeWave share, at 6%, was growing -- up from 3% in March. The Amazon (AMZN) Kindle's share still hasn't recovered from its post-Christmas collapse, as the chart below indicates. |
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????根據(jù)ChangeWave的研究，亞馬遜的問題在于對(duì)Kindle滿意度出現(xiàn)了15%的大跌，從2月份56%的“非常滿意”到5月份41%的比例。而iPad的評(píng)分仍然處在讓人羨慕不已的高位。參見下圖。 |
????A clue to Amazon's problem, according to ChangeWave, is a 15-point decline in Kindle satisfaction ratings, from 56% "very satisfied" in February to 41% in May. The iPad's ratings, meanwhile, remain in nosebleed territory. See below. |
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