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????咖啡連鎖公司星巴克（Starbucks）12月14日宣布史宗瑋加入公司董事會(huì)。此舉不僅為星巴克董事會(huì)增加了一位年輕人，還增加了一位社交媒體專家。史宗瑋現(xiàn)年29歲，是舊金山Hearsay Social公司的共同創(chuàng)始人兼CEO。這家公司研發(fā)的SaaS系統(tǒng)可以幫助企業(yè)管理社交媒體平臺(tái)。 ????早些時(shí)候，我與史宗瑋進(jìn)行了一番交談，以下是經(jīng)過編輯的談話內(nèi)容： ????《財(cái)富》：你為什么加入星巴克董事會(huì)？ ????史宗瑋：我很早以前就是星巴克的超級(jí)粉絲，因此，他們找上我的時(shí)候，我感到非常興奮，不僅因?yàn)樾前涂耸莻€(gè)受人欽佩的品牌，還因?yàn)樗谏缃幻襟w方面進(jìn)行了大量投資。我之所以接受邀請(qǐng)，是因?yàn)閮赡昵拔覀兂闪earsay Social公司，希望根據(jù)我們所認(rèn)定的商業(yè)新趨勢(shì)來開創(chuàng)企業(yè)軟件行業(yè)的新時(shí)代，而這次的董事會(huì)任命是對(duì)這個(gè)夢(mèng)想的一種認(rèn)可。 ????聽起來有點(diǎn)像是你希望這個(gè)董事會(huì)席位能為提升Hearsay公司在公關(guān)層面的影響力，是這樣嗎？ ????不，并不是這個(gè)原因。我只是想說，這是我首次被任命為上市公司董事，這是對(duì)Hearsay公司所做工作重要性的一個(gè)認(rèn)可。這次任命可能會(huì)在公關(guān)層面給Hearsay公司帶來好處，也可能不會(huì)，但我在作決定的時(shí)候并沒有考慮這些。 ????Facebook的謝莉爾?桑德伯格打算在明年退出星巴克董事會(huì)。你是否認(rèn)為自己是董事會(huì)在“社交媒體”領(lǐng)域的接班人？ ????我個(gè)人是謝莉爾的超級(jí)粉絲，以前曾在谷歌與她共事過。但我不認(rèn)為自己是她的接班人。 ????眾所周知，初創(chuàng)公司的CEO沒有太多空閑時(shí)間。你是否擔(dān)心這個(gè)董事會(huì)席位會(huì)讓你忙不過來？ ????這個(gè)問題我曾考慮了很久。隨著時(shí)間的推移，我越來越善于說“不”，但這次機(jī)會(huì)來臨的時(shí)候，我知道自己無法拒絕。創(chuàng)建Hearsay Social公司之后，再也沒有出現(xiàn)過讓我這么興奮的機(jī)會(huì)了。 ????你有意接受其他上市公司的董事會(huì)席位嗎？ ????這個(gè)一般很難說，但我確實(shí)認(rèn)為，上市公司董事會(huì)需要吸納更多的女性和年輕人。 ????你有沒有擔(dān)心Hearsay Social公司現(xiàn)在將難以再?gòu)男前涂说母?jìng)爭(zhēng)對(duì)手那里拉到生意？ ????我還沒認(rèn)真考慮過這個(gè)問題。顯然，以后只要星巴克董事會(huì)的工作牽涉到Hearsay Social公司，我都得回避。我相信，其他所有的世界級(jí)公司都會(huì)尊重這種隔離原則。 ????你現(xiàn)在是不是得到了某種特權(quán)，可以喝到免費(fèi)的咖啡？ ????沒人告訴我有這種事。 ????譯者：千牛絮 |
????Coffee chain Starbucks (SBUX) today announced the addition of Clara Shih to its board of directors, in a move that adds both youth and social media know-how. Shih is the 29 year-old co-founder and CEO of Hearsay Social, a San Francisco-based developer of an SaaS dashboard that helps companies manage their social media platforms. ????I spoke with Shih earlier today, and what follows is an edited transcript of our conversation: ????Fortune: Why are you joining the Starbucks board? ????Shih:I've been a huge fan of Starbucks for a long time and when they approached me I was thrilled not only because it's such an admired brand, but also because of how much it has invested in social media. I said yes because two years ago we started Hearsay Social to establish a new era of enterprise software around what we believed was a new business imperative, and this board appointment is a validation of that dream. ????That sort of sounds like you're hoping this board seat will be a PR boon for Hearsay. Accurate? ????No, that's not why I'm doing it. I just mean that this is my first public board appointment, and it is a validation of the importance of the type of work Hearsay is doing. There may or may not be PR benefits to Hearsay, but they weren't part of my decision-making process. ????Facebook's Sheryl Sandberg plans to step down from the Starbucks board next year. Do you view yourself as the designated "social media" replacement? ????I'm a huge fan of Sheryl's personally and worked with her in the past at Google (GOOG), but I don't see myself as her replacement. ????Start-up CEOs aren't known for having much free time. Did you have any concerns that the board seat would become a time burden? ????It is something I've thought a lot about. I've gotten better over time at saying 'no' to things, but when this opportunity came up I knew it was one I couldn't turn down. Not since starting Hearsay Social have I felt this excited about an opportunity. ????Are you interested in taking other public board seats? ????It's hard to say in a general sense, except that I do think there need to be more women and young people on public boards. ????Any worries that Hearsay Social might now have trouble getting business from a Starbucks competitor? ????It hasn't really crossed my mind. Obviously I'll have to recuse myself on any Starbucks board business that involves Hearsay Social, and I assume any other world-class organization would respect that separation. ????Do you get some sort of special card now that gives you free coffee? ????Not that anyone's told me about yet. |
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