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????2001年蘋果（Apple）開始進(jìn)軍計算機(jī)零售市場，開張了首批零售店。時任Channel Marketing Corp總裁的戴維?高德斯坦向《商業(yè)周刊》（Businessweek）表示：“我認(rèn)為蘋果會在兩年后認(rèn)識到這是一個痛苦而代價高昂的錯誤?！?0年過去了，讓我們看看蘋果現(xiàn)在的數(shù)據(jù)： ????? 325家零售店，分布在11個國家，其中87家在美國以外； ????? 零售面積達(dá)250萬平方英尺（截止到2010年9月）； ????? 30200名員工（與之等量的全職工作）； ????? 上一季度的客流量為7110萬人次，同比去年增長51%； ????? 平均每家零售店的周客流量為13400人次； ????? 上一季度的零售店銷售收入為31.9億美元，同比增長90%； ????? 上一季度，平均每家零售店的銷售收入為990萬美元，同比增長67%； ????? 上一季度，零售店收入占蘋果總收入的12.9%； ????? 上一季度，零售店共售出797000臺Mac電腦，半數(shù)消費(fèi)者均為首次購買該產(chǎn)品； ????? Needham的查理?沃爾夫表示，從2004年到現(xiàn)在，有2600萬Windows用戶轉(zhuǎn)投Mac系統(tǒng)。 ????在當(dāng)年的視頻中，史蒂夫?喬布斯帶領(lǐng)觀眾預(yù)覽了首家蘋果零售店，于2001年5月19日在美國弗吉尼亞州Tyson's Corner開張。當(dāng)時的喬布斯為Mac電腦擁有300款軟件可供展示而興奮不已。如今的蘋果可以自豪地說，iPhone已擁有350000款專有應(yīng)用程序。 ????譯者：項航 |
????"I give them two years before they're turning out the lights on a very painful and expensive mistake," Channel Marketing Corp. president David Goldstein told Businessweek as Apple (AAPL) was launching its first foray into computer retailing. Ten years later, let's look at the numbers: ????? 325 stores in 11 countries, 87 outside the U.S. ????? 2.5 million square feet of retail space (as of Sept. 2010) ????? 30,200 employees (or full-time equivalents) ????? 71.1 million visitors last quarter, up 51% year over year ????? 13,400 visitors per store per week, on average ????? $3.19 billion revenue last quarter, up 90% ????? $9.9 million average revenue per store last quarter, up 67% ????? 12.9% share of Apple's total revenue last quarter ????? 797,000 Macs sold in stores last quarter, half to people who'd never owned a Mac before ????? 26 million Windows users have switched to Macs since 2004, according to Needham's Charlie Wolf ????Below: Steve Jobs giving a video preview of the store that opened in Tyson's Corner, Va. on May 19, 2001. Note how excited he is to have 300 software titles on display. Today Apple boasts more than 350,000 apps for the iPhone alone. |
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