SAS公司

排名：2

SAS軟件公司提供一系列視頻，幫助不同部門(mén)的員工回答“SAS在做什么”這個(gè)問(wèn)題，而且不需要聽(tīng)眾了解任何技術(shù)術(shù)語(yǔ)或營(yíng)銷(xiāo)用語(yǔ)。這些視頻幽默風(fēng)趣，但卻會(huì)強(qiáng)化一個(gè)很重要的理念——即因?yàn)樗袉T工不論職責(zé)，都在為SAS的成功做出貢獻(xiàn)，因此他們應(yīng)該能夠頭頭是道地暢談公司和其產(chǎn)品。

“60秒獨(dú)家新聞”視頻可以讓員工迅速掌握公司的新產(chǎn)品和基本的須知詳情，而在“幫我理解”視頻中，高管將介紹更廣泛的軟件或商業(yè)理念。此外，這家公司還創(chuàng)建了一個(gè)專(zhuān)門(mén)的網(wǎng)站，其中包括演示資料、文件和在線(xiàn)資源，幫助員工更好地介紹SAS。

SAS Institute

2

SAS Institute uses a series of videos to help employees from every discipline answer the question, "What does SAS do?" in a way that doesn't require the audience to know technical terminology or marketing-speak. While the videos are humorous in nature, they nevertheless underpin an important belief -- that because all employees, regardless of their roles, contribute to SAS' success, they should therefore be able to speak knowledgeably about the company and its products.

The "60-Second Scoop" videos give employees a glance at a new product and the basic need-to-know details in a minute flat, while the "Help Me Understand" videos feature executives communicating more broad-reaching software or business concepts. Additionally, a special website was created featuring presentations, documents, and online resources to help employees tell the SAS story.