艾米麗?懷特

? 年齡：35歲

? 頭銜：業(yè)務(wù)運營總監(jiān)

? 公司：照片分享應(yīng)用Instagram

這位科技界的老兵從來都不怕挑戰(zhàn)。在谷歌（Google）廣告部工作九年之后，懷特被謝麗爾?桑德伯格招致麾下，負責(zé)Facebook本地產(chǎn)品的銷售與營銷。2011年，她接受了新的任務(wù)，負責(zé)將這家社交媒體具備盈利可能、但尚有待挖掘的移動平臺貨幣化。六個月前，懷特來到Instagram，成了這家公司的“謝麗爾”。目前，她負責(zé)該公司的運營（2012年4月，F(xiàn)acebook以7.15億美元收購了這家公司），與公司創(chuàng)始人兼CEO凱文?斯特羅姆一起，將高價收購變成了可盈利的業(yè)務(wù)。她的第一個計劃是什么？將這個照片分享應(yīng)用變成一個廣告平臺，同時還不損害品牌的“酷要素”?！铝?利希??

Emily White

? Age: 35

? Title: Director of Business Operations

? Company: Instagram

This tech veteran rarely shies from a challenge. After a nine-year stint in Google's ad department, White was recruited by Sheryl Sandberg to head Facebook's sales and marketing for local products. In 2011, she was tasked with monetizing the social network's potentially lucrative but under-tapped mobile platforms, and six months ago, White became the Sheryl to Instagram's Marc Zuckerberg. Now overseeing operations at the company—Facebook bought it for $715 million in April 2012—she's working with Instagram founder and CEO Kevin Systrom to turn the expensive acquisition into a profitable business. First plan? Making the photo-sharing app an advertising platform, without harming the brand's cool factor.-Colleen Leahey??