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自信缺失,英國(guó)職業(yè)女性須學(xué)習(xí)美國(guó)同行

自信缺失,英國(guó)職業(yè)女性須學(xué)習(xí)美國(guó)同行

Domini Pettifar 2012年03月22日
國(guó)際婦女節(jié)剛剛過(guò)去,可惜最新報(bào)道顯示,女性在董事會(huì)里取得的進(jìn)展仍然微不足道:全球范圍內(nèi)只有10%的董事職位由女性占據(jù)。同時(shí),英國(guó)政府正在考慮為企業(yè)設(shè)定女董事配額,而英國(guó)一位商界女性則鼓勵(lì)女同胞們展現(xiàn)更加自信的面貌。——佩蒂?塞勒斯

????相比其他許多行當(dāng),當(dāng)時(shí)營(yíng)銷似乎為女性提供了更快獲得升遷的機(jī)會(huì),而且入職之初,我有幸遇到了兩位好上司。他們不僅為我提供了大把的機(jī)會(huì),使我得以學(xué)到新的技能和經(jīng)驗(yàn),不斷提升自我,更重要的是,他們很樂(lè)意看到我的這種表現(xiàn)。

????28歲的時(shí)候,我通過(guò)管理層收購(gòu)買下了之前兩年里聘用我的那家公司。我有這么做的經(jīng)驗(yàn)嗎?當(dāng)然沒(méi)有!我是否已有足夠的自信,覺(jué)得至少應(yīng)該好好試一試?當(dāng)然。

????我們必須認(rèn)識(shí)并領(lǐng)會(huì)到,如果英國(guó)在男女平等方面要想趕上美國(guó)(美國(guó)也不是完美典范——按營(yíng)收排行最大的200家美國(guó)公司中,女董事所占比例約為20%,可比起英國(guó)來(lái)還是遙遙領(lǐng)先),就必須創(chuàng)造公平的競(jìng)爭(zhēng)環(huán)境。對(duì)女性職業(yè)發(fā)展的期待、相關(guān)的教育方式和行為模式都必須改變。灌輸自信心和堅(jiān)定信念不是一時(shí)半刻就能做到的,對(duì)任何女士來(lái)說(shuō),自信心都必須從娃娃抓起,然后在整個(gè)職業(yè)生涯中不斷培養(yǎng)與塑造。非如此不足以取得成功。

????多米尼?佩蒂法是英國(guó)dnx marketing公司聯(lián)席董事總經(jīng)理,該公司專長(zhǎng)于企業(yè)與企業(yè)之間的營(yíng)銷與溝通。

????譯者:小宇

???Marketing seemed to present more rapid career advancement to women over many other professions and during my early career I was lucky enough to have two senior bosses who not only gave me ample opportunity to step up to the mark and gain new skills and experience, but importantly were happy for me to do so.

????At the age of 28 I conducted a management buy-out of the agency that had employed me for the previous two years. Did I have the experience to do so? I most certainly did not! Had I gained the confidence that I should at least give it a really good shot? I certainly had.

????What we really need is the realization and appreciation that if the U.K. is to emulate the U.S. (not the paragon of equality--female board representation at the 200 largest companies by revenue is about 20%--but streets ahead of the U.K.) then the creation of a level playing field is essential. Career expectations for women, along with the education and behavioral agenda has to change. Imbuing confidence and self-belief is not a short term fix; for any woman it has to start in the cradle and continue to grow and build throughout her whole working life. Nothing less will do the job.

????Domini Pettifar is joint managing director, dnx marketing, a U.K.-based agency that specializes in busines-to-business marketing and communications.

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