谷歌（Google）向中國(guó)第二大網(wǎng)絡(luò)零售商京東啟動(dòng)了一項(xiàng)5.5億美元的投資。

在該戰(zhàn)略合作中，谷歌此項(xiàng)投資將換來(lái)京東2700萬(wàn)股新發(fā)售的A類普通股，相當(dāng)于京東不到1%的股份。除了資金投入以外，合作還包括京東產(chǎn)品上架谷歌銷售平臺(tái)，以及兩家的互補(bǔ)共贏——谷歌的市場(chǎng)范圍與分析能力聯(lián)合京東在物流和倉(cāng)儲(chǔ)管理方面的專長(zhǎng)。

兩家企業(yè)都有充分理由聯(lián)手。原因如下：

擊敗各自對(duì)手

聯(lián)合谷歌，京東就能采取一系列舉措以戰(zhàn)勝阿里巴巴——中國(guó)最大的電商平臺(tái)，也是京東在亞洲市場(chǎng)最大的對(duì)手。同時(shí)，谷歌必須在商品搜索方面奪回被美國(guó)電商巨頭亞馬遜（Amazon）搶占的份額，才能在該領(lǐng)域占有一席之地。京東有豐富的商品，谷歌有市場(chǎng)份額，優(yōu)勢(shì)互補(bǔ)就能達(dá)成共贏。

避開(kāi)貿(mào)易戰(zhàn)

面對(duì)中美政府日益嚴(yán)峻的貿(mào)易戰(zhàn)，兩國(guó)企業(yè)都深感擔(dān)憂。京東聯(lián)手谷歌，前者可以打開(kāi)美國(guó)市場(chǎng)，后者則能在中國(guó)站穩(wěn)腳跟。此前，谷歌由于拒絕對(duì)顯示內(nèi)容進(jìn)行審查，多數(shù)業(yè)務(wù)被禁而難以在華開(kāi)展商業(yè)活動(dòng)。

走向世界

貿(mào)易戰(zhàn)有也好，無(wú)也罷，谷歌和京東迫切渴望躋身彼此市場(chǎng)。谷歌正在全亞洲加大投資力度，包括傳聞中擬針對(duì)印度電商企業(yè)Flipkart的一項(xiàng)投資。而京東要對(duì)付以國(guó)內(nèi)人口為主要受眾的阿里巴巴，國(guó)際市場(chǎng)就成了其戰(zhàn)略核心。（財(cái)富中文網(wǎng)）

譯者：沈昕宇

Google is investing $550 million in JD.com, China’s second-largest online retailer.

The strategic partnership will see Google’s investment rewarded with 27 million newly-added class A ordinary shares in JD.com, a less than 1% stake in the company. Beyond the cash investment, the deal will include the promotion of JD goods on Google’s shopping service and a mutually beneficial combination of Google’s market reach and analytical capabilities with JD.com’s expertise in logistics and inventory management.

Both companies have strong reasons to enter a partnership with one another. Here’s why.

To beat their rivals

The partnership with Google will help JD.com launch a serious campaign to unseat Alibaba, China’s largest e-commerce site and JD.com’s biggest rival in Asian markets. Meanwhile, Google needs to win back product searches from American e-commerce giant Amazon if it hopes to stay relevant in the space. JD.com’s product range and Google’s market share will help both companies achieve their goals.

To bypass a trade war

Chinese and American companies alike are anxious about growing tensionsbetween the Chinese and American governments over trade. The Google-JD.com partnership could help JD.com keep an open channel to the U.S. and would give Google a foothold in China, where it’s had trouble conducting business as most of its services are blocked because it won’t censor results.

To go global

Trade war or not, Google and JD.com desperately want to gain traction in each other’s markets. Google is increasing its investments across Asia, including a rumored deal to invest in the Indian e-commerce company Flipkart. Global markets are also core to JD.com’s strategy to take on Alibaba, which mainly caters to domestic Chinese audiences.