美國(guó)零售商喜歡將假日比作一年一度的體壇盛事——美式橄欖球年度冠軍賽 “超級(jí)碗”。但扒手們也這么認(rèn)為。

Checkpoint Systems公司最近發(fā)布的一項(xiàng)研究報(bào)告顯示，假日期間，失竊商品占商家銷售總額的比例會(huì)激增，因?yàn)殡S著購(gòu)物者增多，包括許多零售商員工在內(nèi)的小偷就更容易偷竊那些值錢(qián)的商品。

始于上周的假日季通常要占零售商年度銷售額的34%，但這一時(shí)段“縮水”的銷售額也占到全年的37%。所謂縮水是指各種原因?qū)е碌膸?kù)存損失，包括供應(yīng)鏈效率低下、員工監(jiān)守自盜和扒手偷竊等。就這個(gè)問(wèn)題而言，后兩種因素貢獻(xiàn)最大。

假日期間，扒竊是一個(gè)價(jià)值60億美元的大問(wèn)題。

該報(bào)告的作者厄尼·戴勒認(rèn)為，在假日購(gòu)物季，扒手下手時(shí)更心安理得。“如果偷竊的東西是送給孩子的圣誕節(jié)禮物，其心理壓力就遠(yuǎn)遠(yuǎn)小于給自己偷一件夏天用的泳衣?！?/p>

以下是假日購(gòu)物季美國(guó)扒手最喜歡下手的十類商品：

1、電子配件

2、皮衣

3、電子產(chǎn)品

4、飾品

5、冬裝

6、肉類與海產(chǎn)

7、酒

8、香水與古龍水

9、兒童玩具

10、巧克力

這個(gè)假日購(gòu)物季，扒手對(duì)科爾氏百貨、梅西百貨、塔吉特和Gap 等零售商的影響尤其嚴(yán)重。因?yàn)檫@些商家原本就需要應(yīng)對(duì)銷售額下滑和競(jìng)爭(zhēng)對(duì)手促銷攻勢(shì)所導(dǎo)致的利潤(rùn)縮水。

Checkpoint Systems公司指出，零售商的毛利率由31%降至29%，主要原因是，商家對(duì)顧客的競(jìng)爭(zhēng)已經(jīng)趨于白熱化。（財(cái)富中文網(wǎng)）

譯者：Charlie

審校：夏林

Retailers like to call the holiday season the Super Bowl of shopping. Shoplifters feel the same way.

According to a recent forecast by Checkpoint Systems, shoplifting as a percentage of sales spikes during the holiday season as thieves (including many retail employees) gravitate to pricier items as more shoppers come into stores.

The holiday season, which kicked off last week, generates 34% of annual sales for retailers, but 37% of their annual “shrinkage,” which is inventory loss for whatever reason—from supply chain inefficiency to employee theft to shoplifting. The latter two account for the bulk of shrinkage.

Shoplifting is $6 billion problem for retailers during the holidays.

According to Ernie Deyle, author of the Checkpoint Systems report, shoplifters are more apt to rationalize their theft during the holiday season. “It’s much easier to do so when a child’s Christmas present is at stake rather than an extra bathing suit for the summer,” he wrote.

Here are the 10 things that American shoplifters steal during the holiday season:

1. Electronics accessories

2. Leather clothing

3. Electronics

4. Accessories

5. Winter clothing

6. Meat and seafood

7. Alcohol

8. Perfume and cologne

9. Children’s toys

10. Chocolate

Shoplifting is especially hard on retailers like Kohl’s KSS 2.38% , Macy’s M 2.50% , Target TGT 1.50% , and Gap Inc GPS 8.77% who are eager to protect profit margins this holiday season as their sales sag and rivals go heavy on promotions.

According to Checkpoint Systems, retailers’ gross profit margin falls to 29% of sales from 31%, in large part because these stores are fighting tooth and nail for each shopper.